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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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[Webinar Recording] Onestream: How to Transform Finance with a Unified Platform

Perficient

On November 11, John O’Rourke, VP of Product Marketing and Communications for Onestream, and Saju Philips, Director at Perficient, hosted a webinar: How to Transform Finance with a Unified Platform for Planning, Reporting and Analytics. You don’t have to navigate the transition to OneStream alone.

How To 309
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How To Succeed As A Challenger Bank

Ron Shevelin

Challenger banks need product--not just user experience--differentiation. Oh, and a marketing budget.

How To 104
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How To Ensure Community Banks Aren’t Left Behind In The Digitization Revolution

PYMNTS

But for financial institutions (FIs), some of which have been around for decades, understanding how to take the first steps in the digitization process can be an overwhelming task. and down the market toward smaller financial institutions. He pointed to small business lending operations as one example of this balancing act.

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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Lack of insight on how to maximize the return on their investments in new technologies, minimize risk, and ensure that their new products will truly contribute to their success.

Tools 251
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Easing SMBs’ Digital Transformations Through Online Payment Acceptance

PYMNTS

” “How to change business processes to adjust to market demands, how to make a website, how to accept payments digitally, how to market — these are all questions that offline businesses have to answer fast,” he said. The User Experience Focus. ”

Online 179