How to Use RFM Customer Segmentation Analysis in Banking
South State Correspondent
DECEMBER 14, 2023
How RFM Customer Segmentation Analysis Works Recency, Frequency, and Monetary value are each aspect of a customer trait that denotes some value in banking. What Questions Does RFM Customer Segmentation Answer RFM analysis helps bank marketers and management find answers to the following questions: Who are our best customers?
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