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Why Citizens Bank Put a Special UX Team at the Heart of its Mobile App Revamp

Bank Innovation

Citizens Financial Group is about 18 months into an effort to put user experience design at the heart of the bank's digital products and services. The bank's Green Pixel Studios, a team of about 30 UX designers, data analysts and visual designers and artists spread out over three locations, is currently playing an integral role […].

UX 170
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For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Team : The interns and junior members of the group. Marketing !

UX 95
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. And let that guide the conversation.

UX 332
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Design Lab Will Fuel USAA’s AI, UX Efforts, Exec Says

Bank Innovation

Labs – focus units tasked to tackle specific technologies and ideas – have been growing in popularity among banks lately. Most established banks already have “innovation labs” – which focus on identifying fintech trends and partnerships – in place, and many test distributed ledger technology applications in “blockchain labs.”

UX 150
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5 Banking Trends We’re Forecasting for 2023

Perficient

Banks are focused on efficiency initiatives to optimize their operations and lower costs. While institutions want to increase their technology play, they are weary of overcomplicating operations. Here are five banking trends we’re forecasting for the new year.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. We also help them achieve enterprise-wide operational excellence.? I’ve long advocated that personalization includes three essential elements: . 1) Know Me – Data & Analytics Relevant to the Customer.

Mobile 294
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The BaaS Gold Rush is On

Gonzobanker

However, if BaaS is ever going to enhance shareholder value, bankers need to ensure they have the strategic focus, operational savvy, and execution commitment to do it right. and risk SWAT team that understands architecture, APIs, next-gen programming, UX, and technology risk to effectively work inside this ecosystem.