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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332
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For Customers, UX = XOXO

Jack Henry

As seasoned operations managers, my peers and I settled in for the train wreck we knew was coming. Team : The interns and junior members of the group. I thought about those events recently while reading a series of articles about managing the online user experience. In software circles, UX (User Experience) is the new buzzword.

UX 95
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Data – The Lifeblood of Intelligence Automation

Perficient

Organizations can get AI-ready by looking at their data-readiness factors and begin to work with groups like Perficient to ensure data-readiness. When used in the correct way, intelligence automation will enable professional groups to have more time for innovation and increase work efficiencies.

Data 491
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Empowering Your Financial Advisors With Salesforce

Perficient

But financial advisors that work for larger wealth managers and are looking to be more targeted and personalized with client outreach are often burdened by the hoops put in place by corporate infrastructures that they must jump through in order to get new marketing content made or sales campaigns underway.

Taxes 294
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

Our innovation working group, called Spark, has been playing with the tool for the past several months, and this article details how we use it to jump our productivity by 20%. How should I pitch treasury management services? What are common UX issues for bank web pages? What Is ChatGPT?

Tools 370
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Yahoo Gives Up On Money Pool App Tanda

PYMNTS

A few months after its launch, Yahoo announced it is shutting down Tanda for Yahoo Finance, an app that allowed small groups of people to save money together for short-term goals. consumers for the first time,” Joanna Lambert, general manager of finance and tech at Oath , wrote in a blog post. “It

UX 100
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Can Open Banking and AI Help Us Manage At-Risk Customers?

FICO

Right now, there has never been a better time to plug into pre-emptive, automated and AI-driven customer management. Now, UX (user experience) and the UI (user interface) are underpinning rising customer expectation and transforming the way banks meet the challenges of client journeys, intelligent workflows and reinvented relationship models.