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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

Fintech 136
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BI Ignite 2019: What Makes a Bank a Good Fintech Partner? [Video]

Bank Innovation

Rapid prototyping and an innovation-oriented mindset are two characteristics that make a bank a good fintech partner, according to panelists at the Bank Innovation Ignite 2019 conference in Seattle last week.

Fintech 186
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Is Anyone Using Zelle’s Video Message Feature?

Bank Innovation

P2P payments service Zelle was once not too keen on social media, but its new video message feature might indicate a change of heart. The video feature, which is being marketed on Zelle's website seems a little, well. The feature works this way: the user adds the name of the person who owes them […].

Video 150
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India Call Center Firm Ameyo Rolls Out Video KYC Platform For FIs

PYMNTS

With a massive increase in the need to video conference for work, India’s Ameyo has introduced enhanced technology to reduce costs and boost video options for clients. That will allow FinTechs and mobile wallets to help introduce customers in a totally digital manner, compliant with guidelines from the Reserve Bank of India (RBI).

Video 131
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#Sibos Debate: Innovation in the Fintech World [VIDEO]

Bank Innovation

The #Sibos conference in Geneva this year is just wrapping up, and the 8,000 and change businesses and fintech companies that attended this year had a lot to discuss. Since what some might call the fintech boom, which, broadly speaking, occurred after the financial crisis of 2008 and has since Read More.

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