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GrandTech: the newest FinTech market niche

Chris Skinner

Here’s just a few recent ones: Hidden ‘shame’ of elderly scam victims – BBC News Reports of frauds on the elderly are ‘tip of iceberg’ – BBC News Bank staff ‘saving elderly … The post GrandTech: the newest FinTech market niche appeared first on Chris Skinner's blog.

Fintech 411
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New Year's Predictions: Marketing, PR and Fintech in 2024

William Mills

The fintech and financial services industries continue to show resilience, and we eagerly anticipate another year marked by innovation and productivity. WMA team members weigh in on their 2024 fintech, marketing and PR predictions. WMA team members weigh in on their 2024 fintech, marketing and PR predictions.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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When did FinTech become cool?

Chris Skinner

When did FinTech become FinTech? I guess the first thing is to define FinTech, which I did badly four years ago. I say badly because my definition back then was: FinTech [is] a new market that integrates finance and technology. This new market … The post When did FinTech become cool?

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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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European fintechs, challenger banks poised to invade US market

Payments Dive

A new wave of European fintechs are planning to invade the U.S. banking market with alternative models of savings, payment and new customer relationships that could shake up the dynamics of the incumbent American banking industry.

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Banks, fintechs battle over SBA’s proposal

Payments Dive

Vice President Kamala Harris has said opening the SBA’s flagship lending program to fintechs would increase loans in underserved markets.

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