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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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5 Ways to Leverage Social Media as Part of Your 2020 Fintech Conference Strategy

William Mills

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. Read on for 5 ways to leverage social media as part of your 2020 fintech conference strategy.

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How Fintech Organizations Can Better Leverage Social Media

William Mills

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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Closing the Social Media Gap

William Mills

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again? Three Ways Financial Companies Can Bridge the Gap in 2016.

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FinTech Startup Sezzle Tops 1M Active Customers

PYMNTS

Digital payments FinTech startup Sezzle announced on Monday (Feb. BNPL providers are seeing market growth and new funding opportunities. 10) that it topped 1 million active customers. . Founded in 2016 and headquartered in Minneapolis, Sezzle’s buy now, pay later (BNPL) payments platform is in the U.S.

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FinTech year in review: What we saw and where we’re going

Insights on Business

The dominant story is that fintech startups and banks are better off as friends than foes. Fintech, once seen as a disruptor, is now becoming a mainstream and also a collaborating partner. Banks provide trust and infrastructure to a partnership with fintech. Things seemed different at Sibos this year. Banks are also innovators.

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Buy Now Pay Later Startup Sezzle Tops 1M Active Customers

PYMNTS

Digital payments FinTech startup Sezzle announced on Monday (Feb. BNPL providers are seeing market growth and new funding opportunities. 10) that it topped 1 million active customers. . Founded in 2016 and headquartered in Minneapolis, Sezzle’s buy now, pay later (BNPL) payments platform is in the U.S.