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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

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How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

one of the largest FinTech hubs of the world today, initiatives like Open Banking demonstrate the opportunity for regulatory mandates to encourage innovation and competition — even in markets where such regulatory mandates don’t exist. Achieving A Better User Experience. With the U.K. he told PYMNTS.

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How Alternative Lending Technology Stays Flexible For SMBs

PYMNTS

While this partnership model remains popular, market volatility has once again created a need to connect more SMBs to capital as quickly and efficiently as possible. This market climate may have also opened up the doors to another wave of SMB lending competition between traditional and alternative players. Flexible Technology.

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Citi Explores The Real-Time Payments User Experience

PYMNTS

The payments industry has been riding the wave of shifting consumer habits and demands, placing the end-user experience at the forefront of new products, services and infrastructure. Those users, both consumers and businesses, aren’t just demanding choice, however. The Infrastructure Floodgates Open.

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Verizon, Microsoft Partner To Accelerate 5G Technology

PYMNTS

Touting 5G data speeds that are already 25 times faster than current 4G technology (and will eventually be 100 times faster), the two companies said the security, reliability and ultra-low lag times will bring increased efficiency and reduced costs. Samsung’s View. billion telecom equipment contract that Samsung signed with Verizon.

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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

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Boston Market On Tapping AI To Combat Fraud And Meet Mobile Customers’ Needs

PYMNTS

The technology is also credited with helping them meet diners’ demands for seamless purchasing experiences as well as enabling them to battle fraud. . One restaurant that is working to incorporate AI into numerous parts of its operations is Boston Market , a Colorado-based fast-casual chain that has 330 locations in 37 states.

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