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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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FinTech Innovation Eases B2C Sellers’ Entrance Into The B2B World

PYMNTS

It was also indicative of a growing trend of B2C merchants expanding into the B2B realm in an effort to take advantage of a surging market. Technology today can automate a range of workflows surrounding a B2B payment, including invoicing, payment term management and payment processing. Connectivity is key.

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Business Payments FinTechs Embrace A Time To Innovate

PYMNTS

With the global pandemic creating a market of volatility, corporate spend is down as businesses look to safeguard their bottom lines against macroeconomic headwinds. percent — or nearly $50 billion — for example, CNBC reported. Virtual Cards And Mobile Technology. While losses climbed from $5.7

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How The Gig Economy Is Igniting Spend Management Innovation

PYMNTS

PEX issues Visa -branded debit cards, paired with a spend management app, to small businesses (SMBs) that need a solution for the part of workforce spend that is anything but predictable — related to specific tasks and, by its very nature, usually ad hoc. However, Grant added, these days, that innovation needs a lot of scaling up.

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App Store Approach Helps Banks Manage Partners, Speed Digital Transformation

PYMNTS

In the bid to hasten their digital transformation, when it comes to innovation , financial institutions (FIs) may benefit from an “app store” approach as they weigh existing and new solutions. In a nutshell: If banks don’t innovate in a way that is imaginative and proactive, they will lose customers. Launching Into New Markets.

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Crowe Horwath: ‘Risk Sandboxes’ Bolster Innovation While Managing Compliance

PYMNTS

Innovation implies a break from the conventional ways of operating a business. Ultimately, innovation is oxygen for companies in almost any vertical, as competition demands new products and services, improving customer experiences in unexpected ways. Some companies view risk management and compliance as roadblocks to innovation.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To