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Reimagining The Bank As A Technology Company

PYMNTS

Intimidated by the scale and cost of a massive technological overhaul, large financial institutions (FIs) may approach their digital transformation (DX) journeys gradually, targeting various areas of operations to modernize one-by-one. “Banks are technology companies,” Rio Tinto recently told PYMNTS.

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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251
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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks. This should be a top priority.

Video 322
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. One of the fatal mistakes many institutions make is viewing digital as falling entirely within the domain of I.T. What Does a Digital Product Manager Do?

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Trade Finance Moves To Stabilize A Volatile Market

PYMNTS

Smaller trading businesses, in particular, are struggling to manage the sudden costs of tariffs, as well as the unexpected volatility of supply chains’ geographic adjustments to avoid those fees. The brewing of global trade wars has importers and exporters reeling. Beyond the U.S.-China

Marketing 108
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In FinServ’s World Of Strict Rules, Data Management Flexibility Is Key

PYMNTS

Far-reaching data protection regulations like PSD2 are both a consequence and catalyst of change in how financial service providers store, manage and use data. As banking services and products digitize, that means institutions have more data to handle – much, much more – impacting everything from compliance to customer relations.

Data 100