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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. One of the fatal mistakes many institutions make is viewing digital as falling entirely within the domain of I.T. What Does a Digital Product Manager Do?

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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Payment Security: Aligning To A Broader “Digital Business Transformation” Agenda

PYMNTS

No incessant authentication requests … all without sacrificing their security. Enter intelligent Payment Security. These intelligent solutions not only let you build a secure e-commerce strategy centered on customer value, but also a broader digital business transformation plan focused on competitive advantage.

CA 100
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Telecom — Is Your Digital Strategy Ruining Your Customer Experience?

FICO

At no stage did I get the impression that there was a central location for my data, as I had to repeat my address and account details several times and rerun security checks across automated and human channels. Back in 2011, Gartner made the bold prediction that 85% of customer interactions would be managed without human intervention by 2020.

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eBay’s Head Of Payments On Localizing Buyer-Seller Experiences

PYMNTS

Whether they partner with multiple payment service providers (PSPs) or opt to develop in-house payment capabilities, making payments operations work is often resource-intensive because it requires a high degree of plan­ning, coordination and strategy. There are ways to effectively manage these logistical issues, however.

Payments 188
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Reimagining The Bank As A Technology Company

PYMNTS

For Emirates NBD, a $400 million DX journey that began nearly four years ago has resulted in more than 100 initiatives based on optimizing its operational models, internal architecture, cloud usage and security. Modernizing Corporate Payments. “There’s no way around it; the bank is a technology company,” he said.