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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The Holy Quest for CRM in Anytown, USA

Gonzobanker

You see, several of these good-hearted bankers had fallen under the influence of Gerald A. Unbeknownst to the bankers of Anytown, OopsieDaisy was notorious for its labyrinthine interface, complex design and track record of promising capabilities that were still “on the roadmap.” Fast forward to modern times, when Thomas B.

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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The concept that we allow the customer to choose how they want to bank often enables the bank to be passive in its position and give up agency. In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability.

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CRE risk management: Navigating hazards and opportunities

Abrigo

Takeaway 2 Advisors recommend that financial institutions look behind some of the headlines and examine their own markets before ruling out CRE altogether. Recent headlines may lead bankers to believe that shunning commercial real estate lending is the safest path to limit or avoid credit risk, given stresses on CRE and regulatory concerns.

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CoPilot for Banks – 7 Steps Before Integrating Generative AI

South State Correspondent

While it is tempting to sign the contract for Copilot at a starting cost of $30 per person and distribute the technology bank wide, bank management should understand the greater context of the strategy and investment. The Copilot for Banks is pretrained for an enterprise and includes the specific data of the Bank.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. Dick, Chairman and CEO, Mainstreet Bank.

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