Accenture

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 32

Marketing Strategies Strategy Cards Marketing 32

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. It is an open banking platform on one level and it also is a data management platform for consumers on another.

Data 293

Data Innovation Big Data Marketing Strategies 293

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Document all actions taken in Google Optimize.

Google 419

Google Tools Analytics Strategy 419

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 74

social media Marketing Marketing Strategies Strategy 74

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 37

Marketing Strategies Strategy Marketing Banking Trends 37

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings. Making sense of it all means getting a hold of the data.

Retail 182

Retail Data Examples Online 182

The Financial Brand

NOVEMBER 24, 2019

Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

Resources 340

Resources System Marketing Strategies Strategy 340

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 30

Data Marketing Branding Technology 30

PYMNTS

AUGUST 6, 2019

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Doctors and hospitals purchase patient data from Surescripts. Surescripts said it has referred the issue to the Federal Bureau of Investigation (FBI).

Data 109

Data Marketing Strategies Software Online 109

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. 68 million | The number of digital coupon users.

Data 100

Data Trends Marketing Strategies Strategy 100

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

Security 174

Security Fintech Data Fraud 174

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. Tablet data is also included. We’ve broken it down into market segments, in both U.S. data views. and globally. We also include tablet usage stats.

Mobile 421

Mobile Study Community Industry 421

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 207

Marketing Strategies Millennials Payments Strategy 207

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Marketing Strategies 22

Marketing Strategies Strategy Cards Marketing 22

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

Analytics 189

Analytics Data Capital San Francisco 189

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

Social Assurance

JANUARY 21, 2022

All of these activities run on data. Whether it’s personally identifiable information, location, or shopping habits, data is generated and collected each and every day and in numerous ways. January 28 is International Data Privacy Day, a global effort to empower and encourage individuals to protect their digital data.

Data 31

Data Marketing Branding Examples 31

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics 124

Analytics Data Compliance Tools 124

The Financial Brand

NOVEMBER 17, 2021

The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete. The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 36

Data Marketing Banking Trends Analysis 36

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 41

Data Marketing Analytics Digital Banking 41

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

Branding 43

Branding Marketing Data Google 43

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 32

Data Marketing Banking Trends Analysis 32

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 112

Marketing Groups Branding Strategy 112