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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. 1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences.

Mobile 294
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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294
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Forget ABC: Make ABL a Top Commerce Priority in 2021

Perficient

Customers are essential because, without them, you wouldn’t be able to keep the lights on, but you must also be listening to your employees, as they are equally as important. In this new technological age, your employees are leveraging your commerce site just as much as your customers are for product research, quotes, company updates, etc.

Training 309
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SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition

Perficient

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club.

UX 539
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

With the capital raised by Elon Musk, Microsoft, and others, this year, banks look to license the technology utilizing a paid professional version and leverage the tool through the Microsoft Office Suite to accomplish a variety of tasks more efficiently. How would a motivational coach help a customer to save more?

Tools 370
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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Why Ownership Matters.