article thumbnail

The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

article thumbnail

The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail KPIs Get Worked Over For Customer Experience

PYMNTS

While retailers have to be concerned about comparative sales, consumer spend and ticket size, Christine Moorman , a Fuqua marketing professor and director of the prestigious annual CMO Survey , believes those should be only part of – not all of – the series of KPIs that drive any eCommerce or brick-and-mortar retail business.

article thumbnail

Survey: When Do Fraud Controls Ruin the Customer Experience?

FICO

The rapid rise of scams and other crimes, as well as the increasingly diverse methods used by fraudsters, has only increased the pressure for banks to protect customers from scammers and detect early signs of fraudulent behaviour. A far more complex and increasing concern for risk and fraud managers, however, is authorised push payment fraud.

article thumbnail

Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition. Now that number tops 50 percent.

article thumbnail

Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.

article thumbnail

FICO Survey: US Consumers’ Payment Methods Linked to Fraud

FICO

Banks must be prepared to help stop scams, including making customers more aware of the danger, all while continuing to ensure an exemplary customer experience. FICO published our 2021 Digital Consumer Banking and Fraud Survey today that emphasizes consumer perspectives on customer experience and fraud prevention management.

Survey 52