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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Customer Experience in Financial Services

Celent Banking

Customer Stories. Experience Recovery. These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. This enables firms to mine and analyze the data to inform customer-centric innovation.

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Retail Branding Comes Off The Back Burner

PYMNTS

Who you were before the crisis should inform who you are during the crisis. If a retailer has been focused on an excellent customer experience, that should drive messaging to all three groups. Part of that communication and brand strategy must include social media, which too many retailers have de-emphasized.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

There’s a reason that bank apps and websites ask, “was this information helpful?”. Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. Digital channels are now commonly being used by consumers as another alternative to in-person interactions for accessing useful information.

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