Bank Innovation

MAY 15, 2019

Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. Banking technology giant Finastra has hired Mark Miller as chief financial officer. He replaces Rob Binns, who recently stepped down from the role.

Marketing Automation 186

Marketing Automation Software Technology Marketing 186

Perficient

JANUARY 26, 2022

On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. GM Financial will share how it continues to focus on the customer, while Adobe will discuss what all financial services companies can do to become “experience makers.” We’d love for you to join us.

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

JULY 12, 2022

What does your brand portray to the market? Customers engage with companies that demonstrate authentic knowledge of their relationship. Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

FEBRUARY 24, 2021

With the growing number of data sources and feeds about client contacts, sales and transactions – and market data from the company’s internal and external sources – the data acquisition life cycle needs to continuously be streamlined, standardized, consolidated, and monitored. Data Analysis. Data Governance.

Data 322

Data Analysis Tools Management 322

Perficient

JULY 21, 2023

Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth. Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers.

Industry 221

Industry Data Training Technology 221

PYMNTS

JUNE 21, 2018

Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20). Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India.

Marketing Automation 123

Marketing Automation Customer Experience Marketing Software 123

Perficient

JANUARY 26, 2022

On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. GM Financial will share how it continues to focus on the customer, while Adobe will discuss what all financial services companies can do to become “experience makers.” We’d love for you to join us.

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

JULY 12, 2016

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

PYMNTS

JANUARY 30, 2019

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

Tools 115

Tools Marketing Automation Training Operations 115

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

PYMNTS

NOVEMBER 2, 2016

Classy CEO and cofounder Scot Chisholm told TechCrunch the company will use the new funding to increase hiring, development and global expansion. The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We

San Diego 100

San Diego Marketing Automation Software Online 100

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. According to the company, it is partnering with Punchh because mobile engagement is becoming crucial for companies to enhance the customer experience via personalized features.

System 100

System Customer Experience Marketing Automation Software 100

Perficient

AUGUST 21, 2020

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. Our company requires an RFP, so how can the jumpstart help? We like to be flexible and responsive to our customers.

System 332

System Meeting Management Analysis 332

PYMNTS

MARCH 2, 2017

In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world.

Software 100

Software Marketing Automation Study Marketing 100

PYMNTS

JUNE 1, 2016

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

PYMNTS

FEBRUARY 22, 2018

Today, the average small business spends more than $15,000 on SaaS every month, according to the company’s Q3 2017 analysis. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community.

Tools 135

Tools Software Data Analysis 135

PYMNTS

FEBRUARY 8, 2017

Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. In 2014, the company shifted its focus toward the growing digital landscape. Marketing has become much more data-centric in recent years,” Kiran said.

Mobile 100

Mobile Google Retail Marketing Automation 100

PYMNTS

MAY 26, 2017

Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. PYMNTS: Why was the company founded? PYMNTS: Can you show me some data or proof points on how the company has helped retailers? How did the company overcome? PYMNTS: What’s the company culture like?

Branding 103

Branding Community Survey Data 103

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

eBook 41

eBook Marketing Automation Marketing social media 41

PYMNTS

APRIL 18, 2017

One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook. With nearly two billion active monthly users, Facebook likely has the upper hand when it comes to chat commerce and companies seeking to integrate into its platform.

social media 123

social media Payments Retail Branding 123

PYMNTS

MAY 17, 2017

While that may mean there are more avenues for merchants to sell their goods, it also makes it harder for companies to get their message in front of the right buyer. And even if a business can find a way to break through the noise, it can be difficult for a company to create a path to purchase, let alone snag a repeat customer.

Tools 122

Tools Google Online Payments 122

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. If Q2 solves online account opening experience, then that minimizes some ROI justification for a Salesforce add.

Fraud 105

Fraud Austin Fintech Lending 105

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

APRIL 5, 2016

William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has achieved gold level status as a HubSpot certified agency partner. HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform. Recognized by Inc.,

social media 40

social media Software Marketing Automation Marketing Strategies 40

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. With the right lead nurturing strategy, you can offer value to your contacts and provide your sales team with leads that are more qualified and ready to buy.

How To 42

How To Strategy Case Study Marketing 42

William Mills

DECEMBER 1, 2016

William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digital marketing coordinator.

St. Louis 40

St. Louis Georgia social media Missouri 40

Cisco

MAY 5, 2021

We provide a combination of people + technology that eliminates extensive development and technical work and allows you to automate, integrate, and orchestrate in the cloud by both visualizing your existing tools and processes and mapping your customer’s journey. Now that imimobile is a Cisco company, we are the bridge to possible.

Customer Experience 126

Customer Experience Branding Tools Strategy 126

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? This year, their budgets reportedly rose to an impressive 12 percent of a company’s revenue.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

APRIL 27, 2017

It looks like this company is based in Taiwan. These folks are may be one of the companies that bring 21st Century technology to the industry. ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

FICO

JULY 15, 2022

How FICO Scoring can help companies make decisions that benefit society. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. Saxon Shirley.

Analytics 52

Analytics Data Lending Innovation 52

Gonzobanker

DECEMBER 19, 2017

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. GonzoBanker of the Year – Large Banks.

Conference 91

Conference Industry Community Bank Community 91

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. ” Company facts. . ” Company facts. Founded in 2013.

Community Bank 12

Community Bank Data Community Marketing 12

Fintech Labs Insights

AUGUST 11, 2016

A look at the companies demoing live to 1,500+ fintech professional on September 8 & 9, 2016. Enabling private companies to fundraise in China. Providing data and research to help individual investors to invest in the best pre-IPO companies. Register today. Helping pre-IPO shareholders to find liquidity. Presenters.

Marketing Automation 12

Marketing Automation Analytics Fintech Marketing 12

Fintech Labs Insights

MARCH 16, 2017

At FinovateEurope in London last month, the company launched Sales.UP. is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. ” Company facts: Headquartered in Budapest, Hungary.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19