PYMNTS

JUNE 21, 2018

Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20). Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India.

Marketing Automation 123

Marketing Automation Customer Experience Marketing Software 123

Perficient

FEBRUARY 24, 2021

It’s common to have an enterprise data lake into which company and external data flows. CRM) but also non-sales data, such as investment product data, market data, and other client intelligence data that are outside of the sales group and company. Sales data can add value to non-sales teams in the company as well.

Data 322

Data Analysis Tools Management 322

Independent Banker

FEBRUARY 28, 2023

based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. The South Bend, Ind.-based

Community Bank 129

Community Bank Community Marketing Data 129

Perficient

MARCH 1, 2021

These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.

Marketing 508

Marketing Training Data US 508

PYMNTS

JANUARY 30, 2019

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

Tools 115

Tools Marketing Automation Training Operations 115

Perficient

JANUARY 26, 2022

On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. GM Financial will share how it continues to focus on the customer, while Adobe will discuss what all financial services companies can do to become “experience makers.” We’d love for you to join us.

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

PYMNTS

NOVEMBER 2, 2016

Classy CEO and cofounder Scot Chisholm told TechCrunch the company will use the new funding to increase hiring, development and global expansion. The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We

San Diego 100

San Diego Marketing Automation Software Online 100

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. According to the company, it is partnering with Punchh because mobile engagement is becoming crucial for companies to enhance the customer experience via personalized features.

System 100

System Customer Experience Marketing Automation Software 100

PYMNTS

MARCH 2, 2017

While Pilgrim has been running on Foursquare City Guide and Swarm for quite some time (the technology which sends users push notifications when at a new restaurant or recommendations when in a new city), it is now being offered to marketers and developers who want to use it in their own apps.

Software 100

Software Marketing Automation Study Marketing 100

PYMNTS

JUNE 1, 2016

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

PYMNTS

FEBRUARY 22, 2018

Today, the average small business spends more than $15,000 on SaaS every month, according to the company’s Q3 2017 analysis. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community.

Tools 135

Tools Software Data Analysis 135

Perficient

AUGUST 21, 2020

We’ve crafted a Selection Jumpstart that includes a well-defined process, a curated collection of common requirements from a variety of customers, and a database of vendor system evaluations all designed to help you move quickly to find the right system for your company. Our company requires an RFP, so how can the jumpstart help?

System 332

System Meeting Management Analysis 332

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

APRIL 18, 2017

One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook. With nearly two billion active monthly users, Facebook likely has the upper hand when it comes to chat commerce and companies seeking to integrate into its platform.

social media 123

social media Payments Retail Branding 123

PYMNTS

FEBRUARY 8, 2017

Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. In 2014, the company shifted its focus toward the growing digital landscape. Marketing has become much more data-centric in recent years,” Kiran said.

Mobile 100

Mobile Google Retail Marketing Automation 100

PYMNTS

MAY 17, 2017

While that may mean there are more avenues for merchants to sell their goods, it also makes it harder for companies to get their message in front of the right buyer. And even if a business can find a way to break through the noise, it can be difficult for a company to create a path to purchase, let alone snag a repeat customer.

Tools 122

Tools Google Online Payments 122

PYMNTS

MAY 26, 2017

Née “Think Passenger” in 2007, the company continued to build out its Fast User Engagement and Listening (FUEL) community platform until it eventually changed its name to FUEL CYCLE this year to better reflect its mission: giving clients x-ray vision into customers and their journeys. PYMNTS: Why was the company founded?

Branding 103

Branding Community Survey Data 103

William Mills

JANUARY 18, 2018

The secret to successful marketing lies not in drowning your prospects with information about your company, but rather in drawing them in with relevant content that can help them and their business. When the time does come for your prospects to buy, your company will be positioned at the top of the list.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

William Mills

JUNE 23, 2016

Content marketing provides companies the unique opportunity to write and distribute their own educational content. Studies by HubSpot have found that B2B companies that simply blog 1-2 times a month generate 70% more leads from their website or content efforts!

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

Content marketing provides companies the unique opportunity to write and distribute their own educational content. Studies by HubSpot have found that B2B companies that simply blog 1-2 times a month generate 70% more leads from their website or content efforts!

Marketing 40

Marketing social media Study Marketing Automation 40

Independent Banker

FEBRUARY 28, 2022

One of the key problems we’ve seen until now is partnering with a fintech company only to find that, once operational, they changed their focus—potentially adding significantly to their risk profile,” Dick says, adding that it’s much less likely to happen with Avenu. It already supports blockchain if required by a fintech.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. If Q2 solves online account opening experience, then that minimizes some ROI justification for a Salesforce add.

Fraud 111

Fraud Austin Fintech Lending 111

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

APRIL 5, 2016

HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation and reporting and analytics, all in one integrated platform. Recognized by Inc.,

social media 40

social media Software Marketing Automation Marketing Strategies 40

William Mills

DECEMBER 1, 2016

William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digital marketing coordinator.

St. Louis 40

St. Louis Georgia social media Missouri 40

William Mills

APRIL 27, 2017

It looks like this company is based in Taiwan. These folks are may be one of the companies that bring 21st Century technology to the industry. ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

Fintech Labs Insights

AUGUST 11, 2016

A look at the companies demoing live to 1,500+ fintech professional on September 8 & 9, 2016. Enabling private companies to fundraise in China. Enabling private companies to fundraise in China. Providing data and research to help individual investors to invest in the best pre-IPO companies. Register today. Presenters.

Marketing Automation 12

Marketing Automation Analytics Fintech Marketing 12

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. According to HubSpot , lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready.

How To 42

How To Strategy Case Study Marketing 42

Gonzobanker

DECEMBER 19, 2017

For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. New Hot Category Award : Marketing Automation. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.

Conference 101

Conference Industry Community Bank Community 101

Perficient

JULY 21, 2023

Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth. Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers.

Industry 221

Industry Data Training Technology 221

Fintech Labs Insights

AUGUST 9, 2016

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. The California-based company’s total raised is now $7 million. Two investors contributed to the round; both prefer to remain anonymous.

Marketing Automation 12

Marketing Automation Lending California Mobile 12

Fintech Labs Insights

MARCH 16, 2017

At FinovateEurope in London last month, the company launched Sales.UP. is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. ” Company facts: Headquartered in Budapest, Hungary.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

FICO

JULY 15, 2022

How FICO Scoring can help companies make decisions that benefit society. Sally has served FICO in other capacities including managing and growing the marketing automation product line through both acquisition and new product development, and developing a new channel and business model by launching the FICO Analytic Cloud Marketplace.

Analytics 52

Analytics Data Lending Innovation 52

William Mills

NOVEMBER 1, 2016

“From public relations and trade shows to webinars or white papers – each member has an eye on the results of what gets created, how it quantifiably impacts the company and what type of qualified feedback is received along the way.”. Some may suggest that using marketing technology at a technology company is obvious.

Technology 40

Technology US Customer Experience Marketing 40

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. ” Company facts. This is where Race Data comes in. Founded in 2013.

Community Bank 12

Community Bank Data Community Marketing 12