image.works Achieves Platinum Certification for Marketing Automation

Image Works Direct

The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform

Passing The Middle-Market Automation Exam

PYMNTS

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms. Some observers will define this market as $10 million in the top line to $1 billion.

Marketing Automation – Beyond the Basics

Image Works Direct

At this point, you’ve probably at least heard of Marketing Automation. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!)

10 Reasons Marketing Automation is No Longer Optional

The Financial Brand

Marketing automation software is a requirement for any financial institution wanting to manage complex, personalized communications. Digital Marketing Marketing Strategy content marketing retargeting

5-Minute Checklist: How to Make the Most of Marketing Cloud

Perficient Financial Servies

Salesforce Marketing Cloud is a powerful digital marketing tool with many capabilities. For a Marketing Cloud implementation to be successful, it should be well-planned and well-executed. You likely have a team in place that will be using and supporting Marketing Cloud.

Marketing Automation and Personalization Critical in Digital Banking Relationships

The Financial Brand

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand. Marketing Strategy content marketing CRM digital communications onboarding

Maximize the Power of Marketing Automation at Your Credit Union or Bank

Image Works Direct

As technology continues to develop and advance, so should your marketing techniques. Marketing Automation is one of the most powerful tools on the market right now, and for good reason

Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot.

Client Note: Marketing Automation Valuation Multiples, Smart VCs Doing Fewer Deals, Virtual Reality Is Hurting, ‘Uber For X’ In SE Asia, And More

CB Insights

The Marketo acquisition and digital marketing valuations. Today, we’re talking about the future gym, whether Adobe overpaid for Marketo, buying clean energy, and more, including: Smart money VC deal sizes are increasing. What’s up with the VR industry? Startups helping consumers buy clean energy. “Uber for X” hits Southeast Asia. The end of the gym? Smart money VCs investing less but writing bigger checks. Want the full post? Become a CB Insights customer.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

Why Savvy Healthcare Marketers Are Using Dynamics 365

Perficient Financial Servies

Implementation of keen healthcare marketing strategies require the right tools. Personalized messages have 46% higher open rates and 112% higher click-through rates than “business as usual” marketing messages. The global healthcare CRM market is expected to reach $28.89

The 2018 MarTech Landscape is Here

Perficient Financial Servies

Scott has produced The Marketing Technology Landscape chart since 2011. While the chart is a massive display of logos, it serves to show which vendors play in each category of the market. This goes to show how well much Sales should be tied Marketing.

A data-driven approach to marketing – interview with Tommy Kearns

BankNXT

A data-driven approach to marketing – interview with Tommy Kearns on BankNXT. Banking Fintech Podcasts analytics BIG Podcast credit unions data interview John Best marketing marketing automation technologyJohn Best discusses analytics and technology with Tommy Kearns from Xtremepush.

10 Secrets to a Successful Marketing Cloud Implementation

Perficient Financial Servies

Marketing Cloud has emerged as a powerful solution for delivering personalized, cross-channel customer engagement at scale. New to Marketing Cloud? Marketing Cloud is a solution made up of several different products: .

5 Advantages of Datorama for Marketers

Perficient Financial Servies

As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts.

2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed.

Business development strategies for 2016: Marketing

Abrigo

Undoubtedly, many accounting firms providing periodic reviews of their marketing budgets seek ways to get more out of what they are investing in marketing. This doesn’t necessarily mean they are looking to cut expenditures on marketing.

Content Marketing Closes the Loop Between Marketing and Sales

William Mills

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.

30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2

PYMNTS

Get latest insights, tips and advice on wide range of topics such as Web Designing, Digital Marketing, News & trends and more. A collection of contents and useful resources related to SEO, online tech, marketing tips, gadget reviews. A bolt-on digital marketing blog.

Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank.

PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.

PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.

Finastra Hires Mark Miller as CFO

Bank Innovation

Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. Banking technology giant Finastra has hired Mark Miller as chief financial officer.

Content Marketing at the Branch Level

The Financial Brand

Content and customer data is often managed across siloed systems, and overlapping technologies aren’t integrated with existing marketing automation and CRM systems. It’s not uncommon for branch employees to have to log into multiple different platforms to manage their local marketing programs. Marketing Financial institutions struggle to access, manage and analyze data across fragmented technologies.

Q2 Acquires Gro Solutions: So What?

Gonzobanker

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

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ClientWhys Introduces SMB Marketplace

PYMNTS

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. B2B Payments B2B ClientWhys cloud accounting CountingWorks marketing software News small business accounting TaxBuzz What's Hot In B2BAccording to CPA Practice Advisor , CountingWorks will help U.S.

Banking’s CRM Conquerors

Gonzobanker

Digital & Marketing. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. How mid-size banks and credit unions turned CRM into success.

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Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. One of the most cost-effective, efficient, proven ways to generate leads is through a content marketing program. Marketers that calculate ROI are 1.6

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax.

Chargeback Automation Is An Opportunity For Scale

PYMNTS

Pallavi Kuppa-Apte, head of Sales and Marketing for the startup Chargehound , said that’s the question many of the company’s clients have been asking themselves in the past few months. Chargehound saw there were automation tools that could help optimize revenue and support retailers as they scaled: Customer relationship management (CRM), email automation, marketing automation, payments, the list goes on.

Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. “B2B marketing automation is the best way to make sure an entire organization is aligned around the customer journey — from awareness to acquisition, to advocacy teams,” Zycus said in the press release.

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly.

William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

As digital marketing coordinator, de Gourville manages marketing automation software, social media, web development and blogging services for clients. As content marketing coordinator, Simms manages client content marketing creation including blogs, emails and white papers.

William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

As digital marketing coordinator, de Gourville manages marketing automation software, social media, web development and blogging services for clients. As content marketing coordinator, Simms manages client content marketing creation including blogs, emails and white papers.

The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. Blog Marketing hubspot Lead Generation

Strengthening Our Salesforce Capabilities with Sundog Interactive

Perficient Financial Servies

Today, Perficient announced it is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce solutions to the world’s leading manufacturers.

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. BNO: Discount Tire, a tire and wheel retailer with over 900 stores and billions in annual revenue, turned to FUEL CYCLE after their traditional methods of conducting market research and gathering customer feedback failed to provide the actionable insights they were looking for. data enablers News Retail Analytics b2c Brands consumers FUEL CYCLE Gamification insights marketing SaaS

Finovate Debuts: Onovative’s CoreIQ Brings Automated Marketing Technology to Banks

Fintech Labs Insights

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions.

Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time.

Accenture Debuts SynOps Automation Tool To Reallocate Human Talent

PYMNTS

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive.

How to Get the Most out of Datorama

Perficient Financial Servies

You’ve made the commitment to show measurable results from your marketing efforts. To maximize the value of your marketing ROI measurement, you need a plan. If you’re relatively new to learning about this marketing intelligence platform, start with this quick intro.

TSYS signs payments agreement with Monetary

The Paypers

(The Paypers) TSYS has signed an exclusive long-term agreement with Monetary , a connected commerce provider offering integrated payment services and marketing automation technologies for the point-of-sale industry