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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. Forrester noted that 53% of the US retail industry planned investment in AR in 2020 because they know it assists consumers in making purchase decisions.

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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

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Forrester finds financial companies top retailers in customer experience

Bank Innovation

Although banks are not known for exceptional customer service, a Forrester Research survey released this week shows they’re making progress. For the second consecutive year, Navy Federal Credit Union and USAA topped Forrester’s Customer Experience Index across industries, ahead of retailers like Lexus, QVC, Zappos and Amazon.

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How A Retail Incubator Could Produce The Next Big Innovation

PYMNTS

The myth of the lone (and possibly mad) scientist died out a long time ago, as the industrial age led to teams of researchers working together (or at healthy cross purposes) to enable innovation. This QR code can lead to a more expensive transaction and a less seamless experience compared to NFC.”. That’s the tech part.

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The Retail Innovation Race Pits Products Vs. Services

PYMNTS

Innovation takes many flavors and paths, and that’s especially true when it comes to merchants who sell retail products and companies that sell retail services. And payments plays a big role in all those efforts — even though many companies don’t yet to seem to realize how to get the most from transactions.

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How Pharmacies Are Driving Retail Innovation

PYMNTS

The nearly universal need for medication and other remedies is driving retail innovation via the pharmacy sector — and that includes the area of customer experience. One of the keys of the commerce game these days is providing a deeper customer experience, and that holds true when it comes to healthcare retail.

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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

Don’t look now, but retailers and commerce are getting more visual with reality. the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. Recently, Verizon announced that it’s partnering with Snap Inc., Fashionable Looks.