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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

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Amex Cleared To Operate In China

PYMNTS

The central bank in China said it has accepted an American Express application to start working in the country, according to a report by Reuters. The news was released in a social media post by the official People’s Bank of China (PBOC) account on Wednesday (Jan. Lianlian counts PayPal and Apple among its strategic partners.

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Amex’s Small Business Saturday Bests $100B

PYMNTS

The event, created by American Express as an offshoot to Black Friday , brought in an estimated $17.8 billion, according to surveys commissioned by the company. The movement was also visible on social media posts with the hashtags #ShopSmall and #SmallBizSat. An estimated 2.2 million small businesses participated.

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PBOC Approves Amex Application To Operate In China

PYMNTS

The central bank in China said it has accepted an American Express application to start working in the country, according to a report by Reuters. The news was released in a social media post by the official People’s Bank of China (PBOC) account on Wednesday (Jan. Lianlian counts PayPal and Apple among its strategic partners.

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Facebook Has Been Trying To Obtain Financial Information For Years

PYMNTS

Facebook may be under fire for how it handles the data on its more than two billion monthly active users, but the social media company has been trying to get its hands on financial information from the financial services firms for years, reported The Wall Street Journal.

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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. and American Express Co. American Express spent $13.5 Call it, then, an emerging “brave new world” where credit card companies are tapping into bits and bytes to get a bit more traction. Now, when you like your credit card rewards … you can really “like” them.