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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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Coronavirus And The Global Rush To Create Connected Communities

PYMNTS

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

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Facebook is changing: What this means for your company’s social media strategy

William Mills

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users.

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Rebeca Romero Rainey: Striking the right balance

Independent Banker

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. This conundrum presents a significant opportunity for community bankers.

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Making a Global Impact at the Local Level With Our “Make a December Difference” Campaign

Perficient

As a global company, 2020 has allowed us to collaborate with each other in new ways, fueling team spirit, connection, and community. During our “Make a December Difference” campaign , each of our 4,500 employees across the world received $100 to pay it forward toward the charity, fund, community, or cause that is most meaningful to them.

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Non-Maturity Deposits – A New Machined Learned Framework For ALM

South State Correspondent

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Banks take a pool from 2018, as an example, and then track runoff to the present.