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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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Investing in America: 7 Strategies and 7 Tactics That Can Drive Business

South State Correspondent

By partnering with community leaders, state and federal agencies, local commissions, and commercial customers, banks can be an effective conduit to leverage this public capital better while making sure the funds are fully utilized effectively in the communities we serve. There are lots of details and breadth in these programs.

America 195
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Community banks are thriving in Texas

Independent Banker

Here’s how four community banks are thriving in this environment. Corporate relocations and expansions—influenced by factors like affordability, low corporate tax rates, no personal income tax and a rich talent pool—have contributed to a momentum that isn’t likely to subside soon. Photo by Dennis Burnett. By Mindy Charski.

Texas 182
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Use Our ERC Assist Program to Raise Deposits

South State Correspondent

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. ERC gave eligible businesses a refundable tax credit of up to 50% of $10,000 for qualified wages paid per employee. In 2020, the U.S.

Taxes 195
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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. The data would indicate not marketing to a new customer is a mistake.

Marketing 195
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Accountants Urge Clarity In SMB Accounting Rules Amid Tax Reform

PYMNTS

The American Institute of Certified Public Accountants (AICPA) submitted recommendations to policymakers this week, urging clarity and simplification in how the Tax Cuts and Jobs Act impacts small business (SMBs) accounting rules. The letter outlined eight recommendations for the Tax Cuts and Jobs Act.

Taxes 100