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Community Bank Performance – 2Q Lessons

South State Correspondent

In this article, we analyze the underlying data for community banks and focus on the Chairman’s view of the future of bank performance. Community banks were challenged with increasing deposit costs and a lower increase in loan yield than the industry average, leading to a decline in NIM. Rising market interest rates.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Should You Be Marking Loans To Market?

South State Correspondent

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story. However, community banks hold approximately 23.5%

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Why community banks should partner with fintechs

Independent Banker

With consumer expectations seeming to evolve faster every year, community banks could consider partnering with a fintech to keep up with technological innovation. Swashbuckling, nimble, well-funded and unapologetically entrepreneurial, fintechs are offering innovations that allow community bankers to dream big in a host of ways.

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. What makes the group different in how they receive information? The experiences of every generation are characterized by their behaviors involving finances.

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7 ways community banks can boost profitability

Independent Banker

A profitability strategy has a lot to factor in given today’s uncertain market. Here’s what community bankers need to know when planning their budgets for the next year. Luckily, there are several strategies in community banks’ toolbox for boosting profitability, even in a low interest rate environment. By Cheryl Winokur Munk.

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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. A smaller number, 15 percent, are 35 and older. Brands are an important part of the TikTok experience,” Puris noted.

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