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Case Study: How To Win More Loan Business

South State Correspondent

We work on thousands of lending transactions every year with hundreds of community banks across the country. We witness the good, the bad, the ugly, and occasionally the very bizarre in bank marketing, under

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. A smaller number, 15 percent, are 35 and older. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207
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How To Use The Hybrid Loan Structure To Win More Profitable Clients

South State Correspondent

It sometimes pays to be opportunistic in marketing your community bank’s products. There is currently an exceptional market opportunity for community banks to win profitable business from larger competitors. Our bank recently did just that, and in this article, we would like to share this strategy through a case study.

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Risk of Derivatives – The Fall of an Index

South State Correspondent

With the development of the term SOFR market, BSBY offers no perceived advantages over SOFR, Fed Funds, or Prime. BSBY was not well received by US regulators from its inception, but the market eventually embraced SOFR over BSBY. Historically, community banks have hesitated to adopt derivatives for several reasons.

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The Top 20 Deposit-Rich Industries for 2023

South State Correspondent

While desiring to bank everyone in your community is noble, it can be a poor use of resources. Not to say you want to ignore parts of your community, but why not focus more of your resources on those industries that will make your bank more profitable? That figure is approximately the same cost as targeting a trade organization.

Industry 195
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Charles Potts: Next-level collaboration

Independent Banker

ICBA has a growing network of people and resources community banks can tap into as they continue their innovation journeys. The ThinkTECH Accelerator is one of several initiatives underway this year to foster community bank-enabled fintech partnerships. By Charles Potts, ICBA.