Privacy And Personalization Clash For Retailers
PYMNTS
FEBRUARY 25, 2020
Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. That transaction has spawned major regulations in the European Union (GDPR) and California (CCPA).
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