PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

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Branding Study Examples Marketing 202

PYMNTS

JUNE 16, 2017

When it comes to the ramifications for the retail industry, a Deloitte study found that 56 cents of every dollar spent in retail stores today is influenced by digital interactions. As such, it would behoove retailers to invest wisely in incorporating social media strategies into their overall marketing campaigns.

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Study Online social media Retail 119

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. Online Holiday Sales Topped $1 Trillion . The company is rolling out Loyalty Management at a time when online retail sales are booming.

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Online Management Retail Study 279

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

AUGUST 24, 2020

Consumers are unlikely to return to stores and business districts in the near future, nor can businesses simply rely on longstanding relationships with suppliers and retailers to keep production lines moving and shelves stocked. Interior Define is one such company that exemplifies these trends, as highlighted in our case study.

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Retail Report Case Study Study 216

PYMNTS

APRIL 19, 2018

A recent study says that U.S. By 2022 online retail sales will go beyond $712 billion. According to news from Retail Dive , the study, released this week by Forrester Research, shows that 98 percent of American adults already go online at least once a day. eCommerce will exceed $506 billion this year.

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Retail Online US Massachusetts 105

PYMNTS

SEPTEMBER 29, 2020

A new Mastercard initiative aims to improve online transaction clarity so that customers can know exactly who they purchased from, according to a press release Tuesday (Sept. The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence.

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Online Guidelines Study Fraud 243

PYMNTS

DECEMBER 2, 2020

In a year that’s been filled with lifestyle changes, personal pivots and business adaptations, 2020 may also go down as the year of the gift card as studies show an outsized increase in sales leading up to the busy holiday season. When asked if they would purchase gift cards as part of their online shopping for the holidays, 29.6

Cards 160

Cards Retail Study Survey 160

PYMNTS

JANUARY 21, 2021

The COVID-19 crisis and the digital shift that it accelerated are making five lessons clear that tradition brick-and-mortar retailers must heed if they want to survive, according to Karen Webster. The key lesson traditional merchants must learn is that “retail’s competition is the marketplace, not other category competitors,” Webster wrote.

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Retail Branding Analysis Online 179

PYMNTS

MAY 5, 2020

Retail reopening events continued to draw light foot traffic on Monday, as Florida joined Texas in allowing non-essential stores to reopen. percent of consumers shop for retail goods online more often than they did on March 6, the first day of our study, and that continues to climb — up 10.5 percent from 35.5

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Florida Retail Tampa Customer Experience 205

PYMNTS

OCTOBER 15, 2020

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Retailers] are seeing double-digit higher conversion rates when an extended warranty is shown – not on the extended warranty, but conversion rates on the product itself,” Levin said.

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Online Exercises Retail Capital 334

PYMNTS

MARCH 17, 2020

Shopping has always been highly visual , and online shopping is no different. eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. The Rise of Visual Search.

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Retail Millennials Tools social media 143

PYMNTS

MAY 23, 2017

A new study has found that more pet owners are shopping for products online and traditional retailers will have to do more than boost their online presence in order to compete. Not only are higher numbers of consumers buying pet goods online, but they are spending more of their pet product dollars online as well.

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Online Retail Study Training 113

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. Now more than ever, our customers are interacting with our dealerships online.

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Online Management social media Branding 151

PYMNTS

JANUARY 19, 2021

Sixty-five percent of Venmo customers claimed to have increased their online purchasing behavior during the pandemic period, at the same time they have reduced their in-store shopping habits. Ninety-three percent of Venmo customers have tipped individuals in the past six months, while 83 percent engage in a tipping activity monthly.

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Retail social media Study Branding 198

PYMNTS

MAY 18, 2018

Overstock has unveiled 17 exclusive private label furniture brands, featuring more than 16,000 furniture and home décor products. After studying data from the more than 7 million items available on its website, Overstock was able to identify styles and products its consumers were seeking most.

Branding 122

Branding blockchain Retail Trends 122

PYMNTS

DECEMBER 15, 2020

Keeping consumers invested and engaged is an eternal challenge for retailers. Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. PYMNTS data revealed that 47.7

Payments 236

Payments social media Branding Study 236

PYMNTS

JUNE 2, 2020

The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than all the others: cleanliness. We’re hoping to see an end of this before September,” he told Lancaster Online recently. Fitting rooms have been strictly regulated or even shut down by some retailers.

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Retail Las Vegas Branding Pennsylvania 141

PYMNTS

MARCH 18, 2019

A new study by Marketplace Pulse showed that Amazon-owned private-label brands aren’t as successful as many think, according to a report in Bloomberg. The New York-based eCommerce research firm found shoppers aren’t any more inclined to buy the Amazon brands , even when the company highlights them in search results. “We

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Study Marketing Branding New York 108

PYMNTS

JULY 6, 2020

If your business touches retail in any way, it might pay to follow a few important breadcrumbs. Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. That quarter, Nike CEO John Donahoe said that digital represented 30 percent of Nike’s sales.

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Retail Meeting Branding Maine 259

PYMNTS

DECEMBER 23, 2019

Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. By using cameras, retailers can track who’s buying what.

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Retail social media Millennials Analytics 131

PYMNTS

JANUARY 7, 2020

The impulse to protect purchases runs deep, as does brand affinity (aka trust) in our favorite online retailers. Delving into the topic in-depth, the latest PYMNTS Retail Product Insurance Study surveyed close to 3,000 U.S. Of respondents who recently bought a car online, 45.2 The Good ‘Protection Racket’.

Retail 131

Retail Study Online Branding 131

PYMNTS

JULY 13, 2016

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

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Study Millennials Retail social media 100

PYMNTS

JANUARY 3, 2020

Online brands are growing their presence in the physical world by bringing their products into brick-and-mortar stores. Ouai , a hair and body care brand founded by celebrity hairstylist Jen Atkin, will roll out some of its merchandise in 1,200 Ulta Beauty locations in addition to the retailer’s website on Sunday (Jan.

Retail 131

Retail Industry Branding Miami 131

PYMNTS

APRIL 29, 2020

New developments are focusing on supply chain, government activity and infrastructure to improve the customer experience as post-pandemic retail finds its legs. Retailers that sign up for the new program will receive discounts of up to 40 percent on FedEx Ground and 50 percent on FedEx Express services.

Retail 154

Retail Customer Experience Branding Conference 154

PYMNTS

OCTOBER 16, 2020

Direct-to-consumer (D2C) selling has taken wing with the ascendance of eCommerce to retail’s throne. What was once a small but meaningful constituency — online shoppers — suddenly seem to be holding all the cards. The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1

Branding 211

Branding Study Online Retail 211

PYMNTS

JANUARY 12, 2021

In today’s top retail news, Dollar Shave Club (DSC)’s board of directors have named a new CEO for the brand, while Albertsons Companies registered a digital sales growth spike in its third quarter fiscal 2020 results. Salesforce Unveils Loyalty Management Platform For Businesses As Online Sales Boom. million in Q3 fiscal 2019.

Retail 145

Retail Branding Study Management 145

PYMNTS

FEBRUARY 11, 2019

In a world where, as the Census says, 90 percent of retail sales still happen in the physical store, cards rule. As longtime readers of my columns know well, the 90 percent of retail sales promulgated by the Census is just an average across all categories of retail spend. percent of all retail sales, including auto, in 2039.

Online 197

Online Retail Mobile Branding 197

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. percent from 35.5

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Retail How To Branding Strategy 130

PYMNTS

MAY 3, 2016

Providing top-notch user experiences online and on mobile isn’t limited to retail categories. According to a new study from app research firm Dynatrace, one brand reigns supreme in this competition – and it might not be the most intuitive winner. percent of the time. However, a slip of just 1.06

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Study User Experience Apple Branding 100

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found.

Retail 100

Retail Study social media Millennials 100

PYMNTS

DECEMBER 10, 2019

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. The group also spends more than other demographics, averaging $2,225 in retail purchases per year. Some studies project Gen X and baby boomer shoppers to lead 2019 holiday spending.

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Millennials Retail Groups Online 136

PYMNTS

JANUARY 14, 2019

It looks like we can finally have a serious conversation about the impending collapse of physical retail in the U.S. All it took was a 160-year old retailer and a $34 billion kick in the stomach to the retail sector to get everyone’s attention. retailer, Sears, which found itself standing at Chapter 7’s front door.

Retail 198

Retail Online Mobile Data 198

PYMNTS

DECEMBER 26, 2019

Change came from various areas for retail in 2019. Retail merchandising was, at best, a hit-or-miss system in its heyday, Nextail CEO and Co-Founder Joaquin Villalba told PYMNTS in a recent conversation. Analytics, too, was another hot spot for retail change in 2019 and will continue to be for the 2020s. Role of Data.

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Retail Trends Analytics social media 132

PYMNTS

OCTOBER 16, 2020

Study Shows Americans Struggling As Savings Dry Up. billion in sales during Prime Day on Amazon’s online marketplace, as eCommerce activity surges in the wake of the coronavirus pandemic, the tech giant reported. Here’s how some really creative D2C brands are using new tech to do that. billion in Prime Day sales. But Sticky.io

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Google Study North Carolina Nebraska 146

PYMNTS

AUGUST 17, 2020

The Commerce Department released July’s retail sales last week, showing an increase in seasonally adjusted retail spending – up 1.2 Analysts reported that physical retail sales, seasonally adjusted, were up 2.7 And what we also see is only one part of the retail sales story. percent growth in June.

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Retail Branding Online Report 335

PYMNTS

NOVEMBER 13, 2020

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumer Financing Satisfaction Study. Consumers and Banks Both Like Online Auto Loans. Online Sales Are Also Booming. But not surprisingly, online car sellers are thriving this year. Power 2020 U.S.

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Online San Francisco Trends Marketing Strategies 214