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Visa Renews New York Fashion Week Sponsorship

PYMNTS

Expanding its footprint in fashion, Visa has announced its renewed sponsorship of New York Fashion Week: The Shows (NYFW) as its official payment technology partner. Shoppers will be able to tap to pay with their Visa contactless cards or digital wallets at Poynt payment terminals, featuring Visa’s sensory branding suite.

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Barneys New York Looks To VR To Carry Spring Collection

PYMNTS

While some see it as a fad or a gimmick, Barneys New York has become the latest to take the tech very, very seriously and turn it into a force for good. Walmart also uses virtual reality to evaluate new in-store merchandising, like shelving arrangements and signage. Others look for ways to make the bandwagon work for them.

New York 105
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Dine Brands Experiments With Order-Ahead Tech For Dine-In Customers

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Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. Through an app, diners can order their food ahead of time before dining in and then pay their bill electronically, the New York Post reported. have declined over in the last two years.

Branding 122
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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

PYMNTS

The latest casualty is New York Sports Club, which filed Chapter 11 on Monday (Sept. Peloton’s stock price doubled on that news. Major brands like Apple and Peloton have the resources to provide unique fitness experiences featuring instructors that achieve celebrity status.

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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News. percent and 1.0 percent, respectively.

Branding 123
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Simon Debuts Multi-Brand Concept With Guesst

PYMNTS

Simon Property Group has partnered with Retail-as-a-Service (RaaS) platform Guesst on a multi-brand experiential retail concept. The GuesstHouse will launch next week at Simon’s The Westchester shopping mall, in White Plains, New York — just in time for the holiday shopping season.

Branding 109