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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News. percent and 1.0 percent, respectively.

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How Many Dedicated Content Channels Do Millennials Need?

PYMNTS

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

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The Coming Millennial FinTech Crisis

PYMNTS

While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. It’s one thing for the millennial offspring of the billionaire hedge-fund scions to fall short of making a billion because they only manage to pull down $760 million a year. It’s a fact. population.

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

PYMNTS

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. They are also an experimental bunch, with 30 percent of them having tried a new merchant in the past month, according to the PYMNTS Connected Consumer Playbook.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.

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Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures

PYMNTS

They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”. Shoppers can pick shoes from a display wall using the technology, which sends a message to the salesperson on a mezzanine level of the store. In Other Brick-and-Mortar News. L Brands posted net income in the fourth quarter of $1.94

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