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Barneys New York Looks To VR To Carry Spring Collection

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While some see it as a fad or a gimmick, Barneys New York has become the latest to take the tech very, very seriously and turn it into a force for good. Walmart also uses virtual reality to evaluate new in-store merchandising, like shelving arrangements and signage. Others look for ways to make the bandwagon work for them.

New York 105
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Today In Retail: Amazon Grows Palm Biometrics In Washington State; Toyota, Lexus Take Control Of Online Buying Platforms

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In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. Plus, fashion-based small and medium-sized businesses (SMBs) are getting a new marketplace option.

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Online-Only Brands Come Of Age At The Right Time

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While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

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The latest casualty is New York Sports Club, which filed Chapter 11 on Monday (Sept. Peloton’s stock price doubled on that news. Major brands like Apple and Peloton have the resources to provide unique fitness experiences featuring instructors that achieve celebrity status.

Exercises 206
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Simon Debuts Multi-Brand Concept With Guesst

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Simon Property Group has partnered with Retail-as-a-Service (RaaS) platform Guesst on a multi-brand experiential retail concept. The GuesstHouse will launch next week at Simon’s The Westchester shopping mall, in White Plains, New York — just in time for the holiday shopping season.

Branding 109
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Building An Online Brand, In Real Life (#IRL)

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Since its founding in 2015, Qüero has turned to brick-and-mortar pop-up shops to do just that — and now, the company is hoping advanced technology can allow it to reach customers in new ways. And, rather than spending on overhead costs like stores and inventory, the company launched online, selling directly to consumers.

Online 100
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Luxury Retail Steps Up Its Offline And Online Game

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However, the retailer is hoping to see new growth via brick-and-mortar store efforts in the coming months and into the 2020s. For instance, the new Nordstrom New York City store offers several different food and beverage locations, as well as the ability for shoppers to order food and have it delivered to them while they shop.

Retail 131