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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

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Visa Renews New York Fashion Week Sponsorship

PYMNTS

Expanding its footprint in fashion, Visa has announced its renewed sponsorship of New York Fashion Week: The Shows (NYFW) as its official payment technology partner. Shoppers will be able to tap to pay with their Visa contactless cards or digital wallets at Poynt payment terminals, featuring Visa’s sensory branding suite.

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Dine Brands Experiments With Order-Ahead Tech For Dine-In Customers

PYMNTS

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. Through an app, diners can order their food ahead of time before dining in and then pay their bill electronically, the New York Post reported. have declined over in the last two years.

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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. a shoe fitting technology that was recently purchased by Amazon.

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Amazon Brings Counterfeit-Fighting Tool To New Markets

PYMNTS

We find the most effective solutions to prevent counterfeit are based on partnerships that combine Amazon’s technology innovation with the sophisticated knowledge and capabilities of brands,” said Dharmesh Mehta, vice president, Amazon Customer Trust and Partner Support. “We

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Restaurant Ordering Apps, Cloud Technology, Cash Hoarding Top This Week’s News

PYMNTS

It’s the end of the workweek, and the PYMNTS Weekender is here to make sure you didn’t miss anything with the latest in payments and commerce news. We have deep dives into in-house restaurant ordering apps and cloud technology, as well as a report on banks running short on large bills amid the coronavirus crisis.

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Today In Retail: Amazon Grows Palm Biometrics In Washington State; Toyota, Lexus Take Control Of Online Buying Platforms

PYMNTS

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. Plus, fashion-based small and medium-sized businesses (SMBs) are getting a new marketplace option. percent of the market.