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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

Avi Brown, CEO and co-founder of DHVANI, hopes that no one in New York sees the billboards without the proper social distancing. Also, my co-founder’s mother is a registered nurse at Elmhurst Hospital in New York City, which is really the epicenter of this pandemic. We’re big fans of technology and data,” Brown noted.

Branding 207
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Retail Pulse: Chef’d Halts Operations; Gymboree Updates Brand

PYMNTS

The situation seemed to recently come to a head, as the company told employees that it was shuttering its operations. Despite the struggles of Chef’d, the announcement came at a surprising time: The meal kit startup said in June that it had inked a deal to sell the kits in Walgreens and Duane Reade stores in the New York area.

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Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle

PYMNTS

But that national network of body-sculpting palaces is in disarray today, with major chains including Gold’s Gym and 24-Hour Fitness filing for Chapter 11 relief due to the coronavirus pandemic, along with a slew of other operators from privately owned yoga studios to fitness centers. Peloton’s stock price doubled on that news.

Exercises 206
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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News. percent and 1.0 percent, respectively.

Branding 123
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Gaming Platform DraftKings Partners With InComm Payments For Retail Gift Cards

PYMNTS

Digital sports entertainment and gaming industry platform DraftKings — known for its top-rated daily fantasy sports and mobile sports betting apps — today announced an agreement with InComm Payments , a global leading payments technology company, to launch an industry-first retail gift card. . DraftKings reported on Friday (Nov.

Retail 230
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Mastercard Acquires European Open Banking Technology Provider Aiia To Expand European Reach

CB Insights

Mastercard: New York-based Mastercard offers financial services and operates in over 210 countries. Its products include debit, credit, and prepaid cards, which fall under the company’s Mastercard, Maestro, and Cirrus brands. The company currently has a team of 70 employees. The company reported revenue of $15.3B