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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Yotpo Gets $75M To Help Brands Capture The Digital Shift

PYMNTS

The next three to five years are going to be defining years for eCommerce technology, and we truly believe we have a shot at building one of the most important companies in the history of commerce.”. It’s not just a specific customer – it’s actually an array of smaller brands that are growing up into the big brands of tomorrow.

Branding 131
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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Marketing Deposits Like Barbie

South State Correspondent

As a result, Citizens was able to gain double-digit returns on these technology and marketing investments by increasing transaction account primacy. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Apple owns a brand, while Marriott runs hotels.

Marketing 195
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Retail Pulse: Kohl’s To Curate Brands With Facebook; Domino’s Rolls Out eBike Tie-Up

PYMNTS

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101
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How Big Tech Brands Make Businesses An Even Bigger Phishing Target

PYMNTS

New data was released this week with an urgent, albeit not necessarily unexpected, message: ransomware and other phishing attacks continue to dramatically spike, with more frequent and more expensive attacks hitting businesses and government entities of all sizes. The New York Times reported Sunday (Feb.

Branding 146
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Restaurant Ordering Apps, Cloud Technology, Cash Hoarding Top This Week’s News

PYMNTS

It’s the end of the workweek, and the PYMNTS Weekender is here to make sure you didn’t miss anything with the latest in payments and commerce news. We have deep dives into in-house restaurant ordering apps and cloud technology, as well as a report on banks running short on large bills amid the coronavirus crisis.