The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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PYMNTS

SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”.

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PYMNTS

DECEMBER 14, 2020

Collab began testing in May on an invite-only basis and will allow users to see a feed of three 15-second independent videos playing in sync in a feed, according to the report. Users can make a Collab by swiping on a row to bring a new video clip to match their composition. In a blog post Monday (Dec. In a blog post Monday (Dec.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

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PYMNTS

MARCH 21, 2019

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 They are expected to spend almost $16 billion on video ads , which is up 22.6

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The Emmerich Group

APRIL 11, 2024

In this video, you’re going to discover: The three elements of a unique selling proposition or USP, that actually make it work. Unlike so many branding efforts, that costs hundreds of thousands of dollars, but never really deliver the new profitable customers you want, USPs act like magnets for the best customers in your market.

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PYMNTS

JANUARY 27, 2020

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. But there is always some kind of market for collectibles, and not just video games from a generation ago. Take the general toy market.

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PYMNTS

APRIL 27, 2020

Amazon is battling fraud amid the COVID-19 pandemic by using video conference calls to verify the identity of new merchants, according to a Reuters report on Sunday (April 26). The eCommerce giant is trialing video as an alternative to in-person meetings that were canceled due to the coronavirus crisis. as well as in China, the U.K.

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PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

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PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

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Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

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PYMNTS

FEBRUARY 7, 2019

QVC, the television home shopping network, is releasing a video shopping app for the iPhone, to create what the company calls “immersive, engaging, video-based shopping experiences” in a mobile platform. The app is called Q Anytime, and it will have constantly changing shopping content on video in segments of five to eight minutes.

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PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

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PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

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PYMNTS

JUNE 7, 2019

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition. “Now, billion euros ($5.3

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PYMNTS

JANUARY 10, 2019

Online giant Amazon is reportedly developing a video game streaming service that wouldn’t involve a peripheral and would solely exist on the internet, according to reports. The video game industry has been steadily changing from a physical disc business into a download-type service, with the proliferation of faster online download speeds.

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The Emmerich Group

MARCH 2, 2023

If you’re the kind of Continue Reading The post The Effective High-ROI Alternative to Branding [VIDEO] appeared first on Emmerich Financial. Customers will sit up and pay attention…and you won’t lock yourself into a rate match.

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PYMNTS

NOVEMBER 6, 2017

Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front of video content daily. The only thing that keeps eyes on a web page longer, said Caidar, is video, which holds a consumer’s attention for 30, 60 and even 90 seconds at a time. Five hours a day.

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The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

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PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

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Perficient

MARCH 10, 2021

This video is the fourth in a series of videos designed to help you execute a successful site migration project. If you missed the other videos, watch them now: Step 1: Plan , Step 2: Build , Step 3: Launch. Now it’s time to run it with a successful digital marketing program across all channels. You can relax now, right?

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PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

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PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Members have access to one-on-one video conferences with an esthetician to help them develop a personalized skincare routine and plan of attack.

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The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

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PYMNTS

JULY 31, 2018

In an effort to extend its brand beyond fabrics, Jo-Ann Stores has shortened the name of its brick-and-mortar stores. The locations, which were previously branded as Jo-Ann Fabrics, are now known as JOANN, AdWeek reported. “We In 2017, Jo-Ann acquired subscription-based online video provider Creativebug for an undisclosed sum.

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PYMNTS

OCTOBER 14, 2020

From Movado’s side, the partnership will help prepare Movado, as well as its MVMT brand, to meet early holiday demand. Earlier this year, Movado integrated two of its owned brand websites — its flagship Movado brand as well as its lower-priced MVMT line — into the eShopWorld platform. It points to Chanel as an example.

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PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. It’s predictable.

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PYMNTS

FEBRUARY 16, 2018

Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. But the product evolved into a mobile product search engine for consumers and a marketing tool for brands. In those cases, brands pay a website for access to their audience.

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The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 32

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

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The Financial Brand

MARCH 7, 2023

This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand. This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand.

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Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand. Is brand worth it?

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William Mills

JUNE 15, 2017

In 2014 Facebook published a blog announcing the addition of video features and functionality , and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. If you haven’t already, consider using video as part of your ongoing outreach. Content Promotion. Interviews. Product Demonstrations.

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