PYMNTS

JUNE 25, 2020

Video is critical,” Mullin noted. Any brand that isn’t using it is making a big mistake. As a microbrand, we have to figure out ways to compete, and if a picture tells a thousand stories, a video tells a million.”. From a marketing standpoint, it doesn’t make sense,” she said.

Retail 267

Retail Video Meeting Branding 267

PYMNTS

JANUARY 27, 2020

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. But there is always some kind of market for collectibles, and not just video games from a generation ago. Take the general toy market.

Video 226

Video Trends New York Report 226

PYMNTS

JUNE 5, 2019

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 Video Ad Growth.

Retail 165

Retail Video Google Branding 165

PYMNTS

JULY 5, 2019

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 Video Ad Growth.

Retail 139

Retail Video Google Branding 139

PYMNTS

MARCH 21, 2019

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 They are expected to spend almost $16 billion on video ads , which is up 22.6

Video 129

Video Mobile Google Branding 129

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

PYMNTS

APRIL 22, 2020

In a time period dominated by retail sales declines, the hardest hit has been the automotive industry. While March retail sales dropped 8 percent overall, new cars dropped as much as 36.9 percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

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Video Tools Retail Marketing 117

Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243

Strategy Branding Video Marketing Strategies 243

PYMNTS

MAY 27, 2020

retail reopening. Most reports of mall reopenings and other retail post-pandemic debuts in the U.S. Down the street at Altar’d State, during the store’s shutdown, employees posted videos of their clothing marketed to young women. The station also reported that retailers who did see crowds followed strict guidelines.

Retail 143

Retail Kansas City Kansas Branding 143

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

PYMNTS

OCTOBER 31, 2018

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

Retail 173

Retail Report social media Samsung 173

PYMNTS

JANUARY 10, 2019

Online giant Amazon is reportedly developing a video game streaming service that wouldn’t involve a peripheral and would solely exist on the internet, according to reports. The video game industry has been steadily changing from a physical disc business into a download-type service, with the proliferation of faster online download speeds.

Video 139

Video Google Online Branding 139

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220

Branding Online Retail social media 220

PYMNTS

FEBRUARY 7, 2019

QVC, the television home shopping network, is releasing a video shopping app for the iPhone, to create what the company calls “immersive, engaging, video-based shopping experiences” in a mobile platform. The app is called Q Anytime, and it will have constantly changing shopping content on video in segments of five to eight minutes.

Video 108

Video Mobile Branding US 108

PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

social media 257

social media Video Branding Online 257

PYMNTS

NOVEMBER 6, 2017

Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front of video content daily. The only thing that keeps eyes on a web page longer, said Caidar, is video, which holds a consumer’s attention for 30, 60 and even 90 seconds at a time. Five hours a day.

Video 101

Video Branding Strategy Community 101

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

Branding 128

Branding Retail Strategy Mobile 128

PYMNTS

OCTOBER 14, 2020

From Movado’s side, the partnership will help prepare Movado, as well as its MVMT brand, to meet early holiday demand. Earlier this year, Movado integrated two of its owned brand websites — its flagship Movado brand as well as its lower-priced MVMT line — into the eShopWorld platform. It points to Chanel as an example.

Video 181

Video Branding Meeting Retail 181

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

APRIL 10, 2020

Fruit Street – a virtual one-stop-shop specializing in digital diabetes diagnosis and treatment – has partnered with vegetarian meal kit purveyor Purple Carrot to add a retail angle to its health advisory service. We want our users to see themselves in our marketing materials and identify with those people.

Retail 242

Retail Guidelines User Experience Branding 242

PYMNTS

MARCH 11, 2020

With personal interactions under scrutiny due to the COVID-19 disruption, it’s a good time for retailers to take stock of their mobile and online commerce capabilities and technologies. The company announced this week that it has signed high-end fashion retailer Anine Bing. The first is Perfect.

Retail 151

Retail San Francisco Training Video 151

PYMNTS

MARCH 28, 2019

It also means big outdoor music festivals – and all the retail that comes along with them. but to do retail in a way that feels organic and interesting, and somehow fits the vibes of a particular event and its brand. They’ve become] to fashion and beauty brands what the Super Bowl is to other consumer product categories.”.

Retail 133

Retail Branding Austin Online 133

PYMNTS

JUNE 7, 2019

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition. “Now, billion euros ($5.3

social media 122

social media Branding Video Groups 122

PYMNTS

MARCH 31, 2020

High-level market intelligence about the $18 billion expected to be invested over the next three years is a major focus of the March 2020 Automated Retail Tracker™ from PYMNTS , which serves as a bimonthly breakdown of developments in this rapidly growing business sector. Amazon Go’ Cashless. UR Making Me Laugh.

Retail 140

Retail Texas Illinois Seattle 140

PYMNTS

JULY 31, 2018

In an effort to extend its brand beyond fabrics, Jo-Ann Stores has shortened the name of its brick-and-mortar stores. The locations, which were previously branded as Jo-Ann Fabrics, are now known as JOANN, AdWeek reported. “We In 2017, Jo-Ann acquired subscription-based online video provider Creativebug for an undisclosed sum.

Branding 104

Branding Retail Video Mobile 104

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

FEBRUARY 16, 2018

Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. But the product evolved into a mobile product search engine for consumers and a marketing tool for brands. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

JUNE 13, 2019

Retail is getting more visual, and that stands to be the case for locally-focused merchants as they compete for attention and consumer dollars with the likes of Amazon and Walmart. Indeed, augmented reality is among the tools that local retailers look ready to adopt for further use. Contextualizing Commerce.

Retail 182

Retail Google Tools Video 182

PYMNTS

JUNE 6, 2019

By 2023, manufacturers and retailers will have to donate, reuse or recycle the goods” under a program that the French prime minister called the first of its kind from any national government. Amazon apparently played a part, indirectly at least, in turning public opinion against such retail waste. Amazon’s Role. Liquidation Trends.

Retail 146

Retail New York Online Trends 146

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Members have access to one-on-one video conferences with an esthetician to help them develop a personalized skincare routine and plan of attack.

Marketing 131

Marketing Video Branding New York 131

PYMNTS

AUGUST 4, 2020

With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift. Brands and Mastercard. 4) with Tuli. On Tuesday (Aug. ”

Trends 207

Trends Branding Retail Community 207

PYMNTS

MARCH 16, 2018

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Remember the baby boomers? Some experts would go so far as to call boomers “the forgotten generation.”

Millennials 108

Millennials Retail Mobile Branding 108

PYMNTS

JULY 22, 2016

So, how can you get your hands on the newest and hottest pair of Warby Parker shades — a “head-turning Haskell in Crystal, now with new silver mirrored lenses” that’s retailing for $95? Nope, you won’t be able to purchase them at WarbyParker.com or anywhere on the hip eyewear purveyor’s burgeoning list of brick-and-mortar retail stores.

Branding 100

Branding social media Video Retail 100

PYMNTS

MARCH 26, 2019

Retailers in the physical world are at a real disadvantage when it comes to knowing the customers in their stores, and what they do once they get there. The list goes on, but suffice it to say, the jokes about digital retailers knowing more about customers than they know about themselves didn’t appear in the culture out of nowhere.

Retail 127

Retail Security Data Software 127

PYMNTS

AUGUST 2, 2019

Emerging direct to consumer brands (DTC) are not the only companies entering the world of brick-and-mortar: Birkenstock , whose historical roots date back to the 1700s, recently opened its second retail store in the United States. The Venice Beach, California location follows the opening of the brand’s first company-owned U.S.

Retail 101

Retail United States US New York City 101