PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. The Pandemic Effect.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

APRIL 14, 2016

How long should it take a brand to get its message across in a video advertisement? Titled “Multiscreen Video Best Practices,” the study examined the behaviors and preferences that various U.S. consumer age groups demonstrate in their interaction with mobile video advertising.

Video 100

Video Millennials Study Mobile 100

PYMNTS

JANUARY 25, 2021

It’s doubtful that many PYMNTS readers play video games. It is the juxtaposition of social networking and entertainment and sports all combined,” said Glen Calvert , chief operating officer of Fnatic , a London-based eSports outfit that hires professional gamers, runs tournaments and sells branded gaming apparel and gear.

Video 197

Video Branding Comparison Industry 197

PYMNTS

APRIL 13, 2017

In a press release , the companies said the combined business will operate under the GSTV brand and deliver 3.3 National and regional marketers across all industry sectors now have a way to reach valuable, attentive consumers. billion annual impressions through more than 18,000 locations in all 50 states by year’s end. “We

Detroit 100

Detroit Video United States Millennials 100

PYMNTS

DECEMBER 30, 2020

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Robinhood ($20 Billion+) .

Marketing 198

Marketing Company Online Management 198

NCR

JUNE 29, 2016

It was only a few months ago that, while announcing a raft of new features and capabilities, Facebook founder Mark Zuckerberg made clear just how important video will be to the flagship platform. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different.

Millennials 45

Millennials social media Video Tools 45

Perficient

APRIL 14, 2022

population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions. Leveraging Data Responsibly .

Strategy 332

Strategy Tools Industry Customer Experience 332

PYMNTS

OCTOBER 1, 2018

To better reach millennials, Harley-Davidson is looking to Amazon. We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms,” Harley-Davidson’s senior vice president of marketing and brand, Heather Malenshek, said in an announcement. “We

Branding 108

Branding Millennials Retail Online 108

PYMNTS

APRIL 3, 2019

Do millennials cook? One study indicates that the answer is not really — millennials cook two fewer meals per week than their baby boomer counterparts and choose pre-packaged/pre-prepared foods 18 percent of the time, compared to 5 percent for baby boomers. But the data is a bit more complicated that this.

Millennials 130

Millennials Study Austin Comparison 130

PYMNTS

MAY 19, 2018

There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. These days, though, we call them Bridge Millennials. ” The Changing Buying Habits Of Millennial Parents.

US 105

US Millennials Branding Retail 105

PYMNTS

JANUARY 17, 2019

Earlier this week, Hong Kong-listed luxury cosmetics firm L’Occitane International SA announced its intended $900 million acquisition of British beauty and skincare brand Elemis. The deal is the latest in a spate of acquisitions of high-end skincare brands. There are also the efforts of mass market retailers. billion). .

Branding 123

Branding Regional Retail New York 123

PYMNTS

NOVEMBER 11, 2016

We finally have a definitive answer to the mysterious, canary-yellow marketing campaign Snapchat launched earlier this year. But there was no clear branding on any of them unless you were in on the reference. It’s not just millennials and post-millennials using a free service any longer. And just what are Spectacles?

Millennials 143

Millennials Video Retail Regional 143

PYMNTS

AUGUST 13, 2019

Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Video game manufacturers operated a different model of sorts: Create great games to get consumers to buy the hardware, then keep cranking out great games that would keep consumers on board and upgrading those devices.

Online 155

Online Video Fraud Examples 155

PYMNTS

JULY 9, 2020

with patients through real-time video and will leverage Truepill’s infrastructure and distribution to fulfill and deliver medications. Afridi said the news reflects Truepill’s vision to “unbundle” primary care — which can be critical in an age where roughly 40 percent of millennials do not have a primary care physician.

Video 187

Video Millennials Company Online 187

PYMNTS

OCTOBER 12, 2020

When asked in March about what their biggest COVID-19 concerns were, millennials and bridge millennials (a slightly older demographic than Gen Z) cited economic concerns, while Gen Z’s fears were more social in nature. Video games and apparel followed at No. percent reported concerns about losing access to their activities.

Study 134

Study Survey Millennials Retail 134

PYMNTS

NOVEMBER 23, 2018

The new features from Instagram (described below) come at a time when mobile is becoming increasingly important to both consumers and retailers — providing opportunity for platforms such as Instagram that can put those two parties together, and do so in ways that more precisely match what consumers might be in the market for.

social media 163

social media Mobile Branding Retail 163

PYMNTS

JULY 15, 2016

It was a genius marketing campaign but also oddly prescient, because, to retailers, the back-to-school shopping season really is like the second coming of the Christmas shopping season, or about as close as they can get to it, as it remains the second-largest retail season of the entire calendar year.

Millennials 100

Millennials Retail Online Study 100

PYMNTS

MARCH 8, 2019

When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We

Branding 115

Branding Millennials Video Innovation 115

PYMNTS

SEPTEMBER 13, 2016

Product hysteria is not the sort of thing that normally attaches itself to credit cards — but as scores of message boards and YouTube unboxing videos will attest, consumers are having a rather atypical reaction to the Chase Sapphire Reserve Card. It’s the best time in years to shop for a rewards card.”.

Cards 100

Cards Millennials Comparison Video 100

PYMNTS

APRIL 30, 2018

QVC President and CEO Mike George said when the deal was announced,“By creating the leader in discovery-based shopping, we will enhance the customer experience, accelerate innovation, leverage our resources and talents to further strengthen our brands, and redeploy savings for innovation and growth.

Branding 129

Branding Millennials Retail social media 129

PYMNTS

MAY 11, 2017

Services and digital goods — video streaming, newspapers, music — have broadly intergenerational appeal. Millennials lead the category — with 89 percent holding some kind of services subscription — but Gen-Xers, baby boomers and retirees all make strong showings north of 65 percent. So what gives?

Millennials 118

Millennials Data Examples Video 118

PYMNTS

MARCH 22, 2019

Buying meat was one market, seafood another, produce yet another — and bread or dessert required a trip to the baker. Big Play of The Week: Video Ads Are Coming To Mobile. Amazon’s advertising space currently sells space for brand logos, photos and descriptions of products, which are basically the equivalent of static billboards.

Video 108

Video Branding Fort Worth Google 108

William Mills

MAY 4, 2017

Millennial members consume information in different ways and through different channels than Generation X members do, and Gen Xers, in turn, consume information differently than baby boomers. Millennials represent 52 percent of mobile content consumers, so communications should be developed with the mobile phone in mind.

Millennials 50

Millennials social media Groups Branding 50

PYMNTS

MARCH 21, 2019

The bright line cases make the headlines: the Instagram influencer who marketed “influencing classes,” took payments for them and then never showed up to teach, or the USC student whose contracts with sponsors were yanked after it turned out her parents may have purchased her a seat at USC. . But Amazon is persisting.

Video 108

Video Innovation Retail Online 108

PYMNTS

AUGUST 20, 2018

The business of music is the business of payment flow , with all that money-moving among consumers, artists, labels and other participants involved providing songs, dance, video and related content to fans. With A-list roots (such as having Madonna as a co-founder), izo has launched the careers of several up-and-coming artists.

Video 101

Video Payments Millennials Maine 101

PYMNTS

AUGUST 17, 2018

The business of music is the business of payment flow , all that money moving among consumers, artists, labels and other participants involved proving songs, dance, video and related content to fans. As we discover new, unsigned artists, we develop them into brands,” Steinberg told Webster, describing izo’s work as akin to an “incubator.”.

Payments 100

Payments Management Video Millennials 100

Social Assurance

MARCH 13, 2017

The banking landscape is always changing – adding millennials into the formula can create an unexpected result. Considering recent events, we thought these few take-aways about the millennial approach to life can help banks and credit unions can help go a long way in capturing the marketing spotlight. Embrace the chaos.

Millennials 12

Millennials social media Video Branding 12

PYMNTS

MARCH 8, 2017

Testing Faster Payments in Foreign Markets. other global markets are showing an interest in offering faster and simpler payment solutions to local merchants and consumers. The ability to move money in real time is consistent with our expectations around how quickly I can access music, content, videos, etc.,” Beyond the U.K.,

Meeting 109

Meeting Payments Millennials Innovation 109

PYMNTS

SEPTEMBER 18, 2017

Forbes reports that Discogs owes its success to the vinyl resurgence and, though some millennials may not want to admit it, to big corporate retailers as well. It’s players like Urban Outfitters and Whole Foods, not mom-and-pop record stores, that are driving the vinyl boom by marketing records as part of an organic lifestyle.

Millennials 109

Millennials Retail Google Apple 109

PYMNTS

JULY 18, 2019

As noted in the study, larger financial institutions outpace smaller brethren when it comes to grabbing market share, largely through the competitive advantage of hefty IT budgets that get new products to market with haste. As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”.

Innovation 155

Innovation Study Technology Millennials 155

PYMNTS

AUGUST 14, 2017

As The Wall Street Journal reported last week, the founders of live video chat service, Houseparty.com , said they thought they were being invited into Facebook’s offices last year to discuss a potential acquisition. Take a look at this chart, which lays out grocery chain market share. Walmart has the largest market share at 14.2

Innovation 109

Innovation Online Google Millennials 109

Insights on Business

FEBRUARY 27, 2019

To ensure success in 2025, however, the focus should be on customers who use newer models in digital channels: Generation Y, Z, and Alpha, too—the children of millennials. Use case: Focus on the millennial market with mobile. Explore IBM Banking and Financial Markets Solutions. How does one compete in that market?

Customer Experience 107

Customer Experience Mobile Millennials Examples 107

PYMNTS

AUGUST 6, 2018

And before there was Chase, there was LevelUp, the branded mobile payments platform that used those same cube-shaped readers to enable QR code payments at the physical POS for consumers with the LevelUp app. Brands franchisees who are now being asked to get on board the Grubhub delivery platform. Big, Little Online Market Share.

Online 125

Online Branding Mobile Millennials 125

CB Insights

MARCH 26, 2019

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.

Millennials 78

Millennials Industry Trends Branding 78

PYMNTS

MAY 18, 2018

Our focus has always been building a brand that consumers will trust,” LaBella said. “As As a new brand, you can’t advertise that; you can’t market trust. BillMo lets customers take money out of their account for free, whenever they need it, and the company then absorbs the expense as a marketing cost. What’s Next.

Community 116

Community Cards Marketing Branding 116

BankBazaar

JANUARY 9, 2020

Looking for trends in India’s personal finance market? It presents an accurate picture of India’s personal finance market in the year gone by and gives an idea of what to expect in the coming year. Millennials between the age of 26 and 35 were the primary drivers, marking a 43.38% growth in applications in this segment.

Report 136

Report Metro Cards Trends 136

Social Assurance

AUGUST 27, 2019

Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. This generation isn’t just Millennials 2.0 – they come with their own culture, customs and sometimes own language. They’re reading what you say and what your financial brand stands for.

Marketing 12

Marketing social media Millennials Branding 12