The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Financial Brand

MARCH 7, 2023

This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand. This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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PYMNTS

OCTOBER 10, 2019

PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. It has yet to be seen, however, if PUMA can monetize such a new phenomenon, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

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The Financial Brand

JANUARY 24, 2021

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking. The post Personalized Video Can Boost Engagement and ROI in Banking appeared first on The Financial Brand.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

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PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

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The Financial Brand

NOVEMBER 19, 2019

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road. The post Financial Marketing Channels Evolving as Gen Z Joins Banking Users appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

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Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

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The Financial Brand

NOVEMBER 7, 2022

This article Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’ appeared first on The Financial Brand. SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out.

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William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. based on data. Showing the various experiences that each person will see based on the persona.

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Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs.

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Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

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William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Uses video to capture a bank statement via AI processing to improve results. While this is true everywhere, this is a particular challenge in a market like India. 09:34 am Cashoff.

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NCR

AUGUST 10, 2016

Stores such as Blockbuster or Hollywood Video were open to the public, and had large selections of movies—and video games—which could be rented or purchased. Redbox entered the scene, and later Netflix, Hulu, Amazon Video, among others. These companies are even passing up typical cable subscription brands.

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The Financial Brand

JUNE 4, 2023

This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand. This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand.

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William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). 01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. Scale private banking model to a much broader market. Showing using a brand new device on a brand new connection. Maria Gurina (Bus. How does this work?

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William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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PYMNTS

NOVEMBER 22, 2019

And yet the Chinese consumer keeps spending — on travel, on luxury goods and on video games, among a slew of other items and services. The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. There are firms that can advise an internet strategy and logistics strategy,” Tubb told PYMNTS.

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Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. How to Pronounce Gif.

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Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Talk to your audience just like you would with any other marketing tool. million hours of video or 70.49

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William Mills

MAY 11, 2016

Not just for video games… okay, you have my attention. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Can also set geographic limits on who can invest. ^SR.

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Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

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Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

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William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Targeted at Marketing, execs, lines of business owners, etc. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. franchising sector. Returns of 9 or 10%.

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FICO

FEBRUARY 23, 2016

As a result, Universal turned to Hershey Food Corporation, who gladly offered up their previously struggling brand, Reese’s Pieces, and experienced an explosion in sales from product placement within one of the most popular movies of all time. s plot, product placement as a marketing strategy was still relatively untested back in 1982.

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William Mills

SEPTEMBER 12, 2017

Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. THAT brand has been around about 20 years from the “dot com” days.

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William Mills

MAY 9, 2018

Demo video will be available soon. Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). Product distribution strategy: Direct to Business (B2B). We license the technology to HW vendors and brands. Key Investors.

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William Mills

SEPTEMBER 7, 2016

Stay tuned for our video recap of Finovate Fall Day 2 later today! End of Day 1, check back later today for our video recap of Finovate Fall 2016! Visualizing data for trends and market projection, visualize data in different ways. 03:54 pm That’s a wrap folks! With GoodData can productize the data and more.

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CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

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CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

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CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

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