The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? appeared first on The Financial Brand. A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

Fintech 37

Fintech Marketing Survey Branding 37

PYMNTS

JULY 30, 2019

Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market. Co-branded credit cards are rooted in the early days of retail, when retailers began to work with banks instead of issuing their own cards.

Branding 129

Branding Cards Community Analytics 129

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. In the personal lines market, satisfied customers are 80% more likely to retain with a carrier, a metric that supports higher lifetime values and reduced customer churn expense.

Policies 294

Policies Customer Experience Branding Survey 294

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. The results of the survey show a discerning customer who wants fast shipping and is willing to pay for it when it counts.

Branding 100

Branding Security Survey Retail 100

PYMNTS

FEBRUARY 9, 2017

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

social media 100

social media Retail Marketing Survey 100

PYMNTS

FEBRUARY 23, 2016

According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s

Branding 100

Branding Survey Analysis Marketing 100

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

MARCH 20, 2019

Amazon.com Head of Beauty for Private Brands Kara Trousdale said in the announcement, “Our goal is to help customers spend less time and money searching for the right skincare solutions.” The size of the global beauty and personal care products market will reach $716.6 Kearney survey. percent over the next six years.

Branding 109

Branding Retail Survey Report 109

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Marketing 37

Marketing Survey Branding social media 37

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. Another survey found that the share of U.S.

Course 141

Course Marketing Survey Millennials 141

Your Full Potential

AUGUST 21, 2014

Isn’t marketing about colors, and paper, and design? That’s why your organization’s marketing executives and employees need to be smarter, innovative, and strategic. Your organization’s marketing and branding efforts should be transitioning from “telling” to “interacting.” What’s wrong with this survey? Stay tuned!

Survey 47

Survey Marketing Branding Leadership 47

Bank Innovation

JANUARY 2, 2020

Gartner’s Digital IQ Index for 2019 surveyed 80 banking and financial brands, including national banks, regional banks, online banks and fintech startups. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. The IAB survey doesn’t come as a complete surprise, although the 98 percent number is steeper than many observers expected.

social media 188

social media Survey Google Branding 188

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

JUNE 8, 2020

With delayed and late B2B payment terms continuing to raise concerns throughout supply chains around the world, some of the biggest brands have taken measures to support the cash flow of their vendors. Not all companies are taking the same tactic, however.

Branding 131

Branding Payments Data Capital 131

Perficient

JULY 30, 2020

Louis Post-Dispatch survey.” Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses.

St. Louis 530

St. Louis Missouri Minnesota social media 530

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. .

Strategy 294

Strategy Study Survey US 294

PYMNTS

OCTOBER 22, 2018

CNBC , citing Piper Jaffray’s fall 2018 survey, reported the survey found 85 percent of teens surveyed use Instagram at least once a month, surpassing Snapchat ‘s 84 percent. Instagram is not just appealing to teenagers; it is also drawing more marketers. for its annual survey, which is in its third year.

social media 143

social media Survey Branding Apple 143

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

APRIL 13, 2020

In a survey of senior financial executives, a majority of chief financial officers (CFOs) indicated that they are optimistic that the economy will go back to normal by 2021. CFO Research conducted the survey between March 26 and April 2. In separate news, the COVID-19 CFO Pulse Survey from PwC indicates that 26 percent of U.S.

Survey 184

Survey Industry Branding Operations 184

PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics.

Millennials 100

Millennials Marketing social media Survey 100

Jeff For Banks

JUNE 25, 2020

The inability to connect Marketing activities to the bottom line is what I frequently hear from bankers that think the Marketing Department is a cost center. Yet Marketing is frequently held to account for the ROI of the checking or home equity campaign. Which leads me to my second way to hold Marketing accountable.

Marketing 78

Marketing Trends Survey Management 78

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. Nearly three-quarters – or 73 percent – of surveyed consumers who use apps to purchase gas say they are likely to shop at the station’s convenience store. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

NOVEMBER 11, 2020

Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By We are proud to partner with Gap Inc.

Retail 222

Retail Charlotte Branding Millennials 222

Jack Henry

JULY 30, 2022

With evolving market demands and a wealth of digital opportunities, your institution must embrace this next generation of banking to compete and stay relevant. In recent years, consumer expectations have been reset by new and disruptive digital technological advancements in financial services.

Technology 78

Technology Survey Branding Meeting 78

PYMNTS

FEBRUARY 11, 2019

Among the hottest battles for eCommerce market share involves private label products, with a recent move from Walmart among the latest developments in that particular arena. But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years.

Retail 158

Retail Branding Online Seattle 158

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. Two: Corona is going full speed ahead with the launch of its hard seltzer brand extension. Apparently Constellation Brands will continue with its Corona marketing campaign as planned.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

SEPTEMBER 22, 2020

And the outlook of Main Street small and medium-sized business (SMB) retailers has been improving since PYMNTS started surveying them in mid-March. 79%: Share of multi-location marketers who believe customers are more inclined to engage with brands that establish a personal connection. battery replacement market.

Retail 135

Retail Wisconsin Comparison Maine 135

PYMNTS

NOVEMBER 9, 2020

However, the “back-to-normal” rally that the markets saw on Monday represents much more of a pure-play on earnings and recovery. The leading QSR brands were mostly higher on the day, but rose more consistently with the broader market’s rally. Such a divergent market reaction jibes with PYMNTS’ consumer research.

Kentucky 253

Kentucky Survey New Jersey Dallas 253

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

Marketing 105

Marketing Groups Branding Strategy 105

PYMNTS

JANUARY 21, 2021

She noted that the biggest competitor struggling department store chain Macy’s faces in the clothing and accessories segments these days “isn’t Kohl’s (market cap of $6 billion) or Ross Stores (market cap of $41 billion) or the specialty retailers that once lined the malls. consumers surveyed interested in direct-to-consumer sales.

Retail 179

Retail Branding Analysis Online 179

PYMNTS

FEBRUARY 3, 2020

At least one recent survey shows that the potential is awakening in 2020. Brand advertisers, it says, need to justify social media ROI. Per the report findings, 75 percent of the surveyed firms plan to either maintain or boost their investment in social media marketing within the next year. Savvy Brands.

social media 144

social media Branding Survey Strategy 144

PYMNTS

SEPTEMBER 16, 2020

A recent survey of 2,200 U.S. Super Chewer — a D2C dog chew toy brand under parent company Bark — saw enrollments grow during the beginning of the pandemic, for instance. consumer survey found shoppers were spending more on subscriptions for these kinds of products than for other categories, with meal boxes averag ing $74 each.

Report 219

Report Branding Survey Trends 219