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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. The latest research shows 40 percent of surveyed shoppers report doing fewer activities in stores and more activities online — this is up from the 12 percent who reported doing so on March 6.

Retail 295
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Bright Spots For Retailers And SMBs

PYMNTS

Batteries Plus Bulbs , a Wisconsin-based nationwide retail chain, has arguably powered the consumer shift to digital. In retail, Q4 2020 is likely to see a media blitz that will make other years pale in comparison. battery replacement market. All this, Today in Data. 32B: Value of the U.S.

Retail 135
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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

PYMNTS

Buy now, pay later (BNPL) payments platform Afterpay is teaming up with retailer Gap to offer flexible spending options as the holiday shopping season gears up. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By It also teamed up with major retailers across the U.S.

Retail 222
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Text Appeal: SMS Helps Retailers Connect During Pandemic

PYMNTS

As retailers, especially those marked non-essential, move to digital commerce platforms they’re also finding new ways to stay in touch with customers during the pandemic. Our data also showed that shoppers are seeking new brands and ‘in-stock’ products when Amazon is out of stock or cannot fulfill the needs of consumers.”.

Retail 176
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Trust Becomes Valuable Commodity For Retailers

PYMNTS

In normal times consumers look for three things from a retailer: price, product and location. Although there’s no survey to prove it yet, a new factor has likely risen to No. With stores closed (for the most part) retailers need to find reliable ways to communicate with their customers. 1 amid the coronavirus crisis: trust.

Retail 153