Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Merchants are facing a host of obstacles as well as opportunities in the rapidly changing retail market, and this is especially true for the luxury sector. About The Tracker .

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. Another survey found that the share of U.S.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

NOVEMBER 1, 2016

This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Either way, millennials want their beverages to speak to them.

Millennials 100

Millennials Trends Survey Course 100

PYMNTS

NOVEMBER 11, 2020

Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By We are proud to partner with Gap Inc.

Retail 222

Retail Charlotte Branding Millennials 222

PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. Nearly three-quarters – or 73 percent – of surveyed consumers who use apps to purchase gas say they are likely to shop at the station’s convenience store. While apps are used for gas station payments by only 4.5

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

JULY 13, 2016

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters.

Study 100

Study Millennials Retail social media 100

PYMNTS

APRIL 6, 2016

Though it was their grandparents that gave rise to modern American consumer culture, millennials often get dinged for being too obsessed with having the latest and greatest gadgets. The most pressing case for the youth of America’s lack of interest in paper napkins comes from a Mintel survey on household paper product usage for Feb.

Millennials 100

Millennials Georgia Washington Apple 100

Banking 2020

AUGUST 7, 2015

Articles via BankThink, American Banker, The Financial Brand. The do’s and don’ts of marketing bank technology: While software updates might be a big deal to product and tech teams, they’re not what consumers care about. Financial institutions should promote their problem-solving capabilities rather than their basic features.

Millennials 40

Millennials Security Marketing Survey 40

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

MARCH 2, 2016

Baby Boomers practically grew up on the stuff — and the games on the side of the boxes — but, true to form, their millennial counterparts have different plans. At least, that’s the case for the 40 percent of millennials who said eating a bowl of cereal is just too much work that early in the morning. So said Mintel’s U.S.

Millennials 100

Millennials New York Taxes Google 100

PYMNTS

AUGUST 11, 2017

Specifically, 59 percent of consumers surveyed said their spending on high-end items has increased over the past five years. This stems from emerging markets like China, Russia and the United Arab Emirates starting to move into the luxury purchasing arena, with 70 percent of consumers increasing their spending.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. consumers surveyed (37 percent) are interested in direct-to-consumer sales. 1 reason cited involves loyalty to well-known brands. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

Millennials 45

Millennials social media User Experience Branding 45

PYMNTS

DECEMBER 11, 2020

In the Global Digital Shopping Index: Australia Report, PYMNTS surveyed nearly 2,000 consumers and 600 merchants to understand how the pandemic has changed consumer shopping behaviors — and where merchants are investing to respond. Report: Millennials, Buy Now Pay Later And The Shifting Dynamics Of Online Credit.

Trends 175

Trends Fraud Millennials Community Bank 175

PYMNTS

OCTOBER 25, 2016

And, said half of those surveyed, smart devices are the conduits for reading those emails. In a statement that accompanied the release, Jared Blank, Bluecore’s senior vice president of data analysis and insights, said: “Email is not only alive and well, but it’s the preferred mode of communications between brands and their consumers.”

Retail 100

Retail Study social media Millennials 100

Perficient

APRIL 14, 2022

population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions. Leveraging Data Responsibly .

Strategy 332

Strategy Tools Industry Customer Experience 332

PYMNTS

JUNE 18, 2018

Acxiom , the data foundation geared toward marketers, announced Monday (June 18) that, based on a new report in conjunction with the Data & Marketing Association (DMA), U.S. feel more comfortable with data exchange than in the past, with that number increasing to 54 percent among millennials.

Data 100

Data US Survey Millennials 100

PYMNTS

APRIL 14, 2017

While once shopping second hand was mostly the realm of the exceptionally fashion forward, the very broke or the value-conscious grandmothers of the world, these days a full one third of women surveyed said they either already shop second hand or plan to do so in the next year. Boomers and Gen Xers somewhat less so.

Retail 112

Retail Millennials Branding Survey 112

PYMNTS

FEBRUARY 6, 2020

To match the scale of the Nike effort, marketing and tech updates are important. The brand has dubbed the recycled-luxe aesthetic “rawthentic modernity.”. Nike’s competitors haven’t yet introduced entire new lines, but they have focused on sustainability in marketing and product development. Of those, 12.4

Millennials 152

Millennials Miami Retail Examples 152

PYMNTS

APRIL 3, 2019

Do millennials cook? One study indicates that the answer is not really — millennials cook two fewer meals per week than their baby boomer counterparts and choose pre-packaged/pre-prepared foods 18 percent of the time, compared to 5 percent for baby boomers.

Millennials 130

Millennials Study Austin Comparison 130

PYMNTS

NOVEMBER 21, 2018

A new survey of small business owners suggests that small businesses are struggling to find the right targets for their technology investments. Banking and financial services SMBs lead the way in small business chatbot adoption, but even this market only sees a 35 percent deployment rate. While nearly two-thirds of U.S. ”

Study 129

Study Survey Leadership Millennials 129

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. At least not yet. with “Security.”.

Millennials 40

Millennials Fraud social media Survey 40

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”. Get started!

UX 332

UX Meeting Groups Data 332

PYMNTS

FEBRUARY 25, 2020

For the purposes of the February 2020 Building A Better App report, PYMNTS asked survey respondents to build the perfect card — spend controls, instant credit, a multiplicity of card controls — just name it. The highest interest is among “bridge millennials” whose card spend averages $40,000 annually. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

OCTOBER 12, 2020

Piper Sandler’s survey of consumers under 16 estimated they’ll spend $2,150 on average. A new low water mark was foreseeable, as PYMNTS consumer surveys taken over the past six months have found that younger consumers have been worried about the economy for a while. That’s a 9 percent decline from 2019, when teens spent $2,371.

Study 134

Study Survey Millennials Retail 134

NCR

JUNE 29, 2016

And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different. According to Gallup’s most recent report , barely 25% of all millennials feel an emotional attachment to a brand. This is a demographic that is absolutely vital, and maddeningly elusive.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

OCTOBER 20, 2020

Until recently there was “a consumer” who industry felt it understood, and whose tastes it knew well enough to gauge the market of new products and services. The new report How We Will Pay 2020: Home As The Consumer’s Commerce Command Center report, a PYMNTS and Visa collaboration, surveyed nearly 10,000 U.S.

Maine 221

Maine Retail Branding Study 221

PYMNTS

AUGUST 30, 2017

Keep in mind that the Dana Rebecca study polled Instagram users rather than surveying everyone with a social media account, which means it’s possible that the results would be skewed in Instagram’s favor. How Does This Trend Shape Retail?

social media 155

social media Report Study Trends 155

PYMNTS

MAY 4, 2017

In conversation with Cardtronics’ Brian Bailey, managing director for Global Financial Institutions, and Tom Pierce, chief marketing officer of the firm, Webster noted that even with the rallying cry of a war on cash in the digital economies — and in emerging markets — cash is alive, doing well and actually growing in terms of usage.

ATM 192

ATM Millennials United States Study 192

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. and Canada.

Retail 100

Retail social media Survey Study 100