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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Consumers were able to view these Future Finish videos and then click to buy the same design on levi.com directly from influencers’ TikTok posts, which ended April 19.

Branding 148
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151
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Four building blocks of an employee onboarding process for remote workforce

Perficient

Create and share a sample agenda, which can include, a meeting with Hiring Manager and the immediate team familiar with one another. Consider setting up a video conference with the employee’s immediate team, with a presentation that includes, Org Chart, photos, names and titles of team. Share the company culture and brand.

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YouTube Makes Changes To Video Monetization

PYMNTS

Aiming to increase transparency and fairness around its video monetization, YouTube announced changes in a blog post last week. The improved notifications are aimed at making it clearer to creators when a video is demonetized due to advertiser-friendly content concerns and making it easy for them to appeal.

Video 100
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New Instagram Feature Will Tell Brands About Bookmarked Products

PYMNTS

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. The Facebook-owned company has been giving users shopping-specific features for about a year now, including the ability to bookmark things in photos and videos they might want to purchase.

Branding 134
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207