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Using The French Defense in Deposit Management

South State Correspondent

Banks can use the French Defense in deposit management. The French Deposit Management Defense. The French Deposit Defense stops a bank from executing a deposit promotion in a local market. First, it reinforces its training to its employees with a message that underscores the problem of marketing with rates.

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Blackhawk Network Buys National Gift Card

PYMNTS

Global branded payments provider Blackhawk Network has acquired National Gift Card , one of the biggest North American prepaid tech and card companies, according to a press release emailed to PYMNTS. Also in September, Blackhawk debuted a service to help companies outsource gift card program management.

National 159
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The Secrets of Expert Deposit Pricing Management

South State Correspondent

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. Non-Expert Deposit Pricing Management – How To Destroy Bank Franchise Value The best way to quickly destroy value is to peg a deposit product to an index such as SOFR, Prime, Fed Funds, or Treasuries. Deposits, however, are pure.

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Quantifying Your Market When Raising Deposits

South State Correspondent

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

Marketing 195
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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.