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Quantifying Your Market When Raising Deposits

South State Correspondent

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

Marketing 195
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Building Brand Awareness: How to Transform Your Local Presence Into a National Brand

William Mills

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

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Yum! Brands Digital Sales Reach Record $3.5B Amid Pandemic

PYMNTS

Brands, Inc. The brand has served nearly 20 million contactless digital orders as of March 2020. “We’ve Gibbs said the company pivoted its marketing to highlight group bundles and fuel awareness of contactless drive-thru as well as delivery. Brands recently acquired , opened two gross new restaurants in the United States.

Branding 140
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Figure CEO: Figure Pay, National Bank Charter Will Boost Financial Inclusion

PYMNTS

Figure Pay, he said, with the ability to scan QR codes at checkout, is predicated on the concept of using a blockchain payment rail in lieu of interchange as the network is built out — and across a swath of merchants as large as Walmart and small as localized farmers’ markets (in a type of “barbell” approach) upon initial launch early next year.

National 215
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Yum! Brands Adapts To COVID-19 With Contactless Delivery And Digital Technology

PYMNTS

Brands CEO David Gibbs said the firm saw early signs of recovery in markets first impacted by the coronavirus and stabilization in other places. Globally, Pizza Hut had seen a mass shift in brand messaging focusing on contactless services, food safety, team member safety and giving back to the community,” Gibbs said.

Branding 141