Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

APRIL 16, 2020

However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand. Her current marketing strategy is meeting the consumer online.

Branding 160

Branding Community Strategy Online 160

PYMNTS

DECEMBER 16, 2019

16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. ” Collaboration is an important part of WEX’s market strategy. . ” Collaboration is an important part of WEX’s market strategy.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 40

Strategy Management Marketing Banking Trends 40

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. It needs to be about the whole experience and my relationship with you as a brand.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Software Marketing Strategies 60

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 35

How To Marketing Branding Strategy 35

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

MARCH 6, 2018

“Chinese New Year is the season for people to ‘throw out the old and welcome the new,’ so there’s always demand for new products and apparel,” James Hebbert, managing director at Hylink Group, the largest independent digital agency in China in an interview with Business of Fashion.

social media 100

social media Marketing Strategies Branding Meeting 100

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161

Community United States Groups Exercises 161

PYMNTS

JULY 15, 2020

While he and his friends were attending their final semester at the Yale School of Management , they had a plan. They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. They all loved tequila. Technically, “onda” means wave.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

MAY 29, 2020

The department store chain earned a respectable first quarter as announced Thursday (May 28) through a mix of shrewd inventory management, financial reorganization and eCommerce strength. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Financial management. The big questions is what’s next? How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Day-to-day tasks. Payment methods.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 30

Digital Banking Management Marketing Branding 30

PYMNTS

APRIL 30, 2018

With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. The level of competition has forced every vendor to imitate the others’ product portfolios and go-to-market strategies,” said Canalys research analyst Mo Jia.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

PYMNTS

MARCH 1, 2017

Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies. “It’s

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

social media 38

social media Tools Branding Management 38

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

Social Assurance

NOVEMBER 19, 2021

.” -Jaime Faulker, Social Assurance Client Growth Manager. A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Financial marketers had to do a lot of adapting during the pandemic.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

SEPTEMBER 24, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

PYMNTS

JULY 28, 2020

I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said. Partnerships Can Provide Options.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

Gonzobanker

OCTOBER 26, 2021

Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

Leadership 97

Leadership Compliance Strategy Branding 97

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. Instead of getting consultative assistance in their preferred channels, they have to rely on a relationship manager, at best, or more often, a 1-800 number for answers. The birth of the virtual CFO.

Payments 150

Payments Customer Experience Survey Capital 150

Cisco

MAY 25, 2021

Shift from customer acquisitions to customer service and retention -> 95% of consumers say customer service is an important factor in their choice of loyalty to a brand. This type of approach will create a customer experience that is ‘effortless and enjoyable’ and provides a level of emotional connection and trust consumers desire.

Strategy 71

Strategy Mobile Study System 71

Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. Write the First Draft – Present to appropriate management for review. 8 Steps to Create Your Social Media Policy.

social media 69

social media Policies How To Handbook 69

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

Social Assurance

DECEMBER 4, 2020

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report. Upcoming Webinar.

Compliance 15

Compliance Marketing Report social media 15

The Financial Brand

OCTOBER 6, 2021

Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side. The post Customers Bank Pursues Branch-Light, High-Tech National Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

National 31

National Strategy Banking Trends Analysis 31

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

William Mills

SEPTEMBER 25, 2018

Voice reads key and then can access the dashboard manager where you can then log into a variety of apps like Credit Karma, Amex, Bank, etc. VoiceBiometrics, Password Manager, voice driven payments, digitizes ID’s, (not a digital ID), They are an identity provider. ^DG. Fortress ID is a password manager. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

The Financial Brand

OCTOBER 28, 2020

At many banks and credit unions, creativity often gets priority over basic data management. The post ‘Dear Valued Bank Marketer,’ You Say You Know Me, But Your Data’s No Good appeared first on The Financial Brand. Here's how to get your customer data in order.

Marketing 29

Marketing Branding Data How To 29

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Social Assurance

JANUARY 21, 2022

For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy.

Data 31

Data Marketing Branding Examples 31

Gonzobanker

JUNE 25, 2021

Further, this same study found that out of 27 systems, call center and customer relationship management (CRM) platforms both ranked in the top 10 by banks for systems slated for purchase or replacement this year. These tips can help executives manage – and keep – the people so critical to customer care. Redefine excellent service.

Customer Experience 105

Customer Experience Fraud Policies Training 105