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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As She will provide resources to scale client projects and speed time to market. ” Glenn Kline, AVP of custom development and mobile solutions.

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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Marketing 268
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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195
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Certify Shrinks T&E Market With Abacus Buy

PYMNTS

The addition of Abacus to its product portfolio allows Certify — which supports more than 10,000 enterprise, mid-market and small business (SMB) customers in North America — to serve a more diverse range of customers. We are thrilled to join Certify’s family of brands,” said Omar Qari, CEO of Abacus.

Marketing 100
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4 Ways to market your firm's niche

Abrigo

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191
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Brian Bell Navigates the Evolving Insurance Space to Provide Maximum Client Value Across Industries

Perficient

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In response, many companies are tightening the market by closely examining expense ratios.

Industry 221