Perficient

MARCH 8, 2023

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

PYMNTS

JULY 23, 2019

One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The eventual product that went to market — Supergoop — grew from Thaggard’s early names for the product samples she was always looking at: goop.

Branding 108

Branding San Antonio New York Leadership 108

PYMNTS

JANUARY 28, 2019

Analyst Alexia Howard said in a research note covered by CNBC that those two companies aren’t prepared for the time when Amazon starts selling packaged foods online. She also noted that Smucker’s rivals are doing a much better job of promoting their brands online. Meanwhile, Mondelez doesn’t promote its cookie brands online.

Branding 108

Branding Leadership Online Industry 108

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

PYMNTS

JUNE 17, 2020

The website is a re-branding of Middle Eastern eCommerce site Souq.com , which was acquired by Amazon in 2017, PYMNTS reported. Last year, the company converted Souq’s website in the United Arab Emirates to an Amazon-branded one, amazon.ae. Bezos said leaked texts between him and a girlfriend, done by a U.S.

Washington 192

Washington Leadership Video Branding 192

PYMNTS

APRIL 26, 2017

Stefan Weitz, chief product and strategy officer and GM, payments, tax and fraud at omnichannel commerce technology provider Radial , joined the latest installment of PYMNTS’ Commander In Chief Series to share why reducing friction in the realm of consumer payments remains a key point of strategy for every online retailer.

Strategy 100

Strategy Retail Online Data 100

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

social media 141

social media Branding Examples Marketing 141

PYMNTS

FEBRUARY 23, 2018

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. Market Differentiation.

Online 101

Online US Payments Mobile 101

PYMNTS

NOVEMBER 9, 2018

Dormify will use the investment to scale talent, expand pop-up locations and enhance the online experience. “We’re pleased to continue the partnership, with our commitment signaling our confidence in Dormify, the leadership team and a shared vision of the future growth opportunity.”

New York 135

New York Leadership Millennials Branding 135

Chris Skinner

JULY 10, 2017

I remember flying into Singapore’s brand spanking new Changi Airport in 1987 and my disappointment at being greeted by McDonald’s. Now, we are all being advertised the same brands everywhere, and little girls want to grow up to join Little Mix and little boys Lionel Messi. Leadership. In fact, we have all been homogenised.

Branding 227

Branding Leadership Apple America 227

PYMNTS

JANUARY 2, 2019

“Building on its leadership and expertise in the global online travel market, Booking is championing a digital revolution of travel experience.

Lending 183

Lending Leadership Apple America 183

PYMNTS

JANUARY 22, 2018

The largest shareholder in Italian online fashion retailer Yoox Net-a-Porter Group (YNAP) has put out an offer to buy the shares in the company that it doesn’t already own, industry news source Business of Fashion reported. This means investing even more in product, technology, logistics, people and marketing.”.

Leadership 115

Leadership Online Branding Retail 115

BankNXT

JANUARY 5, 2018

Personal branding, amongst other applicable topics, is going to be a consistent theme for both classes, but we are going to be making this a key component and emphasis for #FrebergSM (my advanced class). What are some tools I encourage my students to use for personal branding? Talkwalker. It’s a one stop shop!

Branding 44

Branding Tools social media Louisville 44

PYMNTS

OCTOBER 30, 2018

“Building on its leadership and expertise in the global online travel market, Booking is championing a digital revolution of travel experience. In fact, Didi claims the service has already captured one-third of the market.

Industry 115

Industry Leadership Maine Strategy 115

Perficient

SEPTEMBER 29, 2020

In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! And how can marketing build toward it? On the website, Gina finds a Health Bot that advises she try Urgent Care and shares the nearest location and online scheduling. Stickiness.

social media 294

social media System Retail Online 294

PYMNTS

FEBRUARY 11, 2020

For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. Under his leadership, the plan for the brand was to pivot into higher-margin, bigger ticket products such as CBD oil and move Brandless onto store shelves.

Branding 150

Branding Operations Leadership Millennials 150

PYMNTS

MARCH 13, 2019

We’re really focused on growing our existing business, leadership position, number of sellers and consumer adoption in those markets,” Poignonnec said. Some of its brands include online takeout service Jumia Food, Jumia Flights for travel bookings and classified services Jumia Deals.

US 129

US New York Leadership Analytics 129

PYMNTS

JULY 18, 2018

“Building on its leadership and expertise in the global online travel market, Booking is championing a digital revolution of travel experience.

Leadership 100

Leadership Maine Strategy Capital 100

PYMNTS

MAY 10, 2018

Jet , the online retailer owned by Walmart , announced Wednesday (May 9) that it is now part of Apple ‘s authorized reseller program. According to a report in 9to5Toys , Jet becoming an authorized Apple reseller is huge for its online battle against Amazon. Landsman had previously headed marketing at E*TRADE.

Apple 101

Apple Retail Leadership Online 101

PYMNTS

JUNE 13, 2018

Holdaway, who has an MBA from Harvard Business School, joins Barclays after 15 years at Capital One , where he held a variety of senior leadership roles in new business initiatives, internet acquisitions and partnership finance. across credit cards, online savings and loans,” said Rodrigues. and Germany.

Capital 100

Capital Cards Delaware Payments 100

PYMNTS

JANUARY 18, 2019

But according to Kroger’s leadership, the shift to digital shelving and other new features starting to make their entrance into Kroger today are part of a bigger transition the brand is making as it seeks to better serve the needs of its customer base. The 2019 the grocery market is an incredible space in terms of potential.

Retail 140

Retail Washington Leadership Marketing 140

Social Assurance

JUNE 12, 2020

Digital marketing is the key to reaching new customers. From social accounts to search results, if your brand can’t be found online, it’s harder to grow and expand your business. If you want to increase your sales and grow your brand faster, paid online promotions can drive results quickly. How to Get Started.

Branding 15

Branding social media Google Course 15

PYMNTS

DECEMBER 8, 2020

The marketing team at David’s Bridal might like to add to that lyric. Kelly Cook , David’s Bridal’s chief marketing and IT officer, said the idea for the program came from a corporate “jam session” to develop ideas for the brand and to further CEO Jim Marcum ’s direction for the company, which is more service-oriented.

social media 215

social media Community Retail Leadership 215

PYMNTS

DECEMBER 19, 2017

News of the leadership change came as Earthport also warned investors of lower-than-expected fiscal year figures, noting that revenue for the current fiscal year could be up to 15 percent lower than current analyst expectations, reports in Alliance News said. Phil Hickman will serve as interim CEO while the company searches for a replacement.

Leadership 100

Leadership America Branding Payments 100

PYMNTS

JANUARY 6, 2017

Koupon is a mobile offer platform and redemption network, powering offers for over 43,000 retailers and the world’s largest CPG brands. Its reach, patented offer delivery and security technology, Koupon helps brands and retailers drive sales by targeting consumers and delivering offers when consumers are ready to buy.

Retail 109

Retail Data Mobile Branding 109

PYMNTS

FEBRUARY 15, 2018

The option to buy online and pick up in-store has been at BJ’s since early 2016, near a full year before Costco or Sam’s Club acquired similar coverage. Plus, the app’s digital gallery has both store-based savings (from the “Big” and “Little” book of savings the brand puts out each month) as well as various manufacturer coupons.

Leadership 109

Leadership Mobile Massachusetts Retail 109

Jeff For Banks

FEBRUARY 23, 2013

Financial Institution (FI) customers interface with us online far more frequently than in person. I envision the person occupying this role to be a savvy marketer with strong IT skills, as well as senior leadership abilities. Marketing and Product Development. Figures don''t lie. I think not. Flowery name, I know.

Training 86

Training Leadership North Carolina Resources 86

PYMNTS

JULY 6, 2017

Online shopping has most certainly redefined what it means to shop without being in a brick-and-mortar store. From buying items at home, work or while on a vacation, eCommerce has significantly impacted the way consumers buy goods.

Retail 100

Retail Video Innovation Leadership 100

Independent Banker

OCTOBER 14, 2014

After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. Husic: I focus on topics that I am confident sharing, which are also topics I would talk about in person—banking, accounting, financial services, leadership, women in leadership, community news, technology and health.

social media 105

social media Leadership Community Community Bank 105

Independent Banker

AUGUST 25, 2016

You can feel the energy boost at Park Bank from its leadership development program. It really gives people a sense of ownership,” explains James Hegenbarth, the bank’s president and CEO of the employees who have participated in the leadership development program. “It Wisconsin bank uses LEAD FWD Summit as a development resource.

Conference 104

Conference Leadership Community Bank Community 104

PYMNTS

AUGUST 16, 2017

Like Payless, all “mall brands” were once fed by the foot traffic inherent to their locations and the people drawn in by anchor stores. They now find themselves starved out by declining mall visits and consumers who are increasingly content to buy everything — from collectibles to cars — online.

Retail 153

Retail Kansas America Branding 153

Gonzobanker

AUGUST 13, 2018

The mashup of transactional digital banking and digital sales is well under way in the market, as is evidenced by Friday’s announcement by Q2 of its intent to acquire Cloud Lending Solutions. Sales and marketing functionality are among the features ranked the hottest in Cornerstone’s digital and origination system selection engagements.

Lending 68

Lending Leadership Digital Banking System 68

PYMNTS

APRIL 9, 2018

The change, according to sources, could be online as early as 2020. The transition, which has reportedly been code-named Kalamata, remains in its infancy – though the broad stroke is said to have been approved by Apple’s executive leadership. Uber isn’t the only ridesharing firm rolling out a branded debit or credit card.

Apple 140

Apple Cards Lending Report 140

PYMNTS

FEBRUARY 3, 2020

By comparison, 2019 saw 9,200 stores closed as brands like Payless ShoeSource, Fred’s, Gymboree, Charlotte Russe, Family Dollar, Forever 21 , Charming Charlie, Sears, Kmart, A.C. Although authorities knocked down two of the biggest criminal markets online recently, new exchanges quickly take their place.

Bitcoin 132

Bitcoin Data Retail Charlotte 132

Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Some sources of expertise-based referrals include (most popular sources in bold): - Finding the expert in online searches. Reading about the expert in online reviews.

How To 150

How To Survey eBook social media 150

PYMNTS

APRIL 13, 2018

The software company this week announced more than $40 million in funding from PeakEquity Partners, which will go toward a continued focus on growth, expanding its product offering, strengthening sales and marketing and developing the overall Xeeva brand. Tienda Pago.

Lending 129

Lending blockchain Capital Software 129

Insights on Business

MAY 3, 2019

We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Phillip Sink, Partner, Wealth Management and Financial Markets, IBM Global Business Services, contributed to the article.

Management 87

Management Data Meeting Branding 87