Perficient

APRIL 14, 2022

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . Some considerations for future commerce processes include: .

Strategy 332

Strategy Tools Industry Customer Experience 332

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Bank Innovation

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

NJ 150

NJ Branding Marketing Digital Strategies 150

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

OCTOBER 11, 2019

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. And, in digital banking, banks are innovating with their strategies for fraud protection and anti-money laundering (AML). sales the athleisure market generated as of 2016. All this, Today in Data.

Trends 122

Trends Innovation Technology Marketing 122

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

PYMNTS

JANUARY 31, 2019

As it sets a new strategy into motion to drive growth amid its presence in markets around the world, Mondel?z 30) that he shared a long-term strategy in September to refocus the company toward sustainable top-line growth, which he noted was a “natural evolution” from a more cost- and margin-oriented strategy of the prior five years.

Strategy 129

Strategy Branding Company Marketing 129

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

PYMNTS

SEPTEMBER 14, 2020

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. The growing popularity of DVD rentals in the early 2000s introduced more competition into the market, making them more affordable for more consumers. I Don’t Want To, But I Have To’.

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Innovation Video Course Meeting 245

PYMNTS

AUGUST 23, 2019

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or QSRs. Brands, the owner of Taco Bell, KFC and Pizza Hut, reported an overall year-to-year revenue gain in the second quarter of 2019 of about 10 percent, to $1.31

Innovation 124

Innovation Trends Retail New York City 124

The Financial Brand

JANUARY 4, 2024

This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand. This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand.

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Innovation Marketing Branding Banking Trends 36

Perficient

SEPTEMBER 15, 2020

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The company will deploy delivery-focused kitchen management solutions from ConnectSmart to more than 900 locations in these two global markets.

Innovation 131

Innovation Houston Metro Mobile 131

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. And many retailers are heeding the call: According to the PYMNTS Retail Innovation Readiness Index , 60 percent of health and beauty merchants are focusing on innovation. About the same share — or 60.9

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

APRIL 2, 2019

Innovation is one of the keys to advancement — and that increasingly means opening tech hubs, incubators and other such operations. But not all innovation labs or tech hubs give rise to seamless tech progression. PYMNTS readers can be forgiven if they view innovation labs (no matter the label) as something that verges on retail fad.

Innovation 170

Innovation Retail Examples Branding 170

PYMNTS

APRIL 25, 2018

Restaurant Brands International posted strong first-quarter results, buoyed by strong sales growth at Burger King. our sales growth was a result of impactful marketing, product innovation, and our consistent strategy of maintaining a menu that is balanced across price points,” Schwartz said in the call. In the U.S.,

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Branding Innovation Strategy System 100

PYMNTS

MARCH 13, 2020

In the Commerce Connected Playbook: Retail Innovation Edition , PYMNTS examines the latest trends in the retail industry, including why brick-and-mortar is an essential component to the omnichannel shopping experience. To find out more about how retailers are using visual search, visit the Playbook’s Deep Dive. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

SEPTEMBER 16, 2019

According to the new PYMNTS Order To Eat Tracker , the volume of mobile app orders rocketed 130 percent from 2016 to 2018, and the overall mobile order market value is set to reach $38 billion by 2020. And digital innovators are devising new ways to deliver food to consumers.

Innovation 192

Innovation Mobile Groups Indiana 192

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

MAY 23, 2019

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs). Stronger Ties.

Innovation 148

Innovation Retail Operations Technology 148

The Financial Brand

AUGUST 9, 2023

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

Analysis 29

Analysis Strategy Marketing Millennials 29

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

MARCH 15, 2019

Kroger and Kroger Precision Marketing (KPM) have announced a strategic integrated media and measurement relationship with Pinterest. Our intentions are simple; we want to enable brands to create engaging moments with consumers in an effective and efficient manner. “Our

Marketing 119

Marketing Strategy Branding Retail 119

BankInovation

JULY 2, 2020

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

DECEMBER 18, 2018

Direct-to-consumer (D2C) furniture retailers are also adopting different business models, particularly supply chain strategies. By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping.

Millennials 165

Millennials Branding Retail Strategy 165

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. His session was riddled with dozens of usable strategies, tactics and direct experiences. Let’s just call it.

Branding 123

Branding Conference Strategy Oregon 123

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

Innovation Strategies Study Marketing Leadership 275

Perficient

JULY 19, 2023

Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth. Regional insurance carriers can leverage AI to dynamically adjust premiums based on risk factors and market conditions.

Regional 221

Regional Customer Experience Strategy Policies 221