PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

Perficient

FEBRUARY 28, 2024

Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant. These insurers grapple with challenges such as customer retention and brand recognition, underscoring the growing importance of AI solutions for their success.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Branding Online Retail Data 230

PYMNTS

OCTOBER 5, 2020

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

DECEMBER 6, 2019

Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. Investing in digital ordering experiences is now a core part of the company’s business model, according to Nicole West, Chipotle’s vice president of digital strategy and product.

Strategy 130

Strategy Innovation Digital Strategies System 130

PYMNTS

SEPTEMBER 14, 2020

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. Netflix is the story of the classic, but the always so-much-harder-than-it looks, ignition strategy, laid out over more than two decades. I Don’t Want To, But I Have To’.

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Innovation Video Course Meeting 245

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Marketing strategies have been somewhat shoddy during the pandemic. The first is scenario planning. Or were those purchases made to mollify restless and homebound kids?

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Strategy How To Retail Data 182

PYMNTS

JANUARY 31, 2019

As it sets a new strategy into motion to drive growth amid its presence in markets around the world, Mondel?z 30) that he shared a long-term strategy in September to refocus the company toward sustainable top-line growth, which he noted was a “natural evolution” from a more cost- and margin-oriented strategy of the prior five years.

Strategy 129

Strategy Branding Company Marketing 129

The Financial Brand

FEBRUARY 5, 2023

This article Shakeup in Retail Banking Strategy Spurs Product and Branch Innovation appeared first on The Financial Brand. This article Shakeup in Retail Banking Strategy Spurs Product and Branch Innovation appeared first on The Financial Brand.

Strategy 31

Strategy Innovation Retail Branding 31

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243

Strategy Community Tools Branding 243

PYMNTS

AUGUST 23, 2019

For a glimpse at how innovation is playing out in the retail world, it always helps to take a look at recent developments in the world of quick-service restaurants, or QSRs. Brands, the owner of Taco Bell, KFC and Pizza Hut, reported an overall year-to-year revenue gain in the second quarter of 2019 of about 10 percent, to $1.31

Innovation 124

Innovation Trends Retail New York City 124

PYMNTS

JULY 1, 2020

Nearly four out of 10 CU members would be willing to switch primary FIs, according to the PYMNTS Credit Union Innovation Playbook — and the COVID-19 pandemic is making it even more important for credit unions to provide the support and stability that consumers seek. Listening to Members.

Branding 216

Branding Houston social media Innovation 216

PYMNTS

JANUARY 7, 2021

When I look at FinTechs-versus-financial services, the reality is the competition that those two marketplaces generate actually generate innovative partnerships between themselves that create that bridge to progress," he said. business customers of Lloyds, a six-month trial will see access to invoice financing via the Satago platform.

Strategy 196

Strategy Fintech California Community 196

Bank Innovation

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

NJ 150

NJ Branding Marketing Digital Strategies 150

PYMNTS

SEPTEMBER 3, 2019

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

Innovation 223

Innovation Payments Branding Cards 223

PYMNTS

OCTOBER 11, 2019

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. And, in digital banking, banks are innovating with their strategies for fraud protection and anti-money laundering (AML). All this, Today in Data.

Trends 122

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Bank Innovation

SEPTEMBER 11, 2017

New-York based bank Goldman Sachs is planning to launch an online deposit service in the United Kingdom by mid-2018, a retail service that will be provided under the bank’s year-old ‘Marcus’ brand. According to the bank’s Head of Strategy, Stephen Scherr, who noted in remarks made to the Financial Times that the goal of the […].

Branding 207

Branding Retail New York Strategy 207

Bank Innovation

JANUARY 9, 2020

Bank Innovation is proud to announce a brand-new event — 2020 Banking Automation Summit — designed to provide industry professionals with the necessary platform to share insights, trends, strategies and practices to automate back-office functions. Produced by Bank Innovation and Royal Media, the 2020 Banking […].

Miami 221

Miami Innovation Trends Strategy 221

PYMNTS

APRIL 2, 2019

Innovation is one of the keys to advancement — and that increasingly means opening tech hubs, incubators and other such operations. But not all innovation labs or tech hubs give rise to seamless tech progression. PYMNTS readers can be forgiven if they view innovation labs (no matter the label) as something that verges on retail fad.

Innovation 170

Innovation Retail Examples Branding 170

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The Tracker also delves into the different ways restaurants are adding tools powered by artificial intelligence (AI) to their ordering portfolios.

Innovation 131

Innovation Houston Metro Mobile 131

PYMNTS

MARCH 13, 2020

In the Commerce Connected Playbook: Retail Innovation Edition , PYMNTS examines the latest trends in the retail industry, including why brick-and-mortar is an essential component to the omnichannel shopping experience. To find out more about how retailers are using visual search, visit the Playbook’s Deep Dive. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. And many retailers are heeding the call: According to the PYMNTS Retail Innovation Readiness Index , 60 percent of health and beauty merchants are focusing on innovation. About the same share — or 60.9

Innovation 166

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PYMNTS

APRIL 25, 2018

Restaurant Brands International posted strong first-quarter results, buoyed by strong sales growth at Burger King. our sales growth was a result of impactful marketing, product innovation, and our consistent strategy of maintaining a menu that is balanced across price points,” Schwartz said in the call. In the U.S.,

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PYMNTS

OCTOBER 16, 2018

In a bid to serve customers through digital channels, quick-service restaurants (QSRs) are rolling out new innovations. Such offerings can help QSRs bring in customers: According to the PYMNTS Restaurant Readiness Index , 62 percent of consumers said the availability of digital innovations would make them more likely to visit in the future.

Innovation 183

Innovation Mobile Branding Maryland 183

PYMNTS

DECEMBER 18, 2018

Direct-to-consumer (D2C) furniture retailers are also adopting different business models, particularly supply chain strategies. By taking out the intermediary, millennial-focused brands can offer products made with good materials at sensible prices, and presumably save customers more money by picking up the tab for shipping.

Millennials 165

Millennials Branding Retail Strategy 165

PYMNTS

MAY 23, 2019

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs). Stronger Ties.

Innovation 148

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PYMNTS

SEPTEMBER 16, 2019

These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion.

Innovation 192

Innovation Mobile Groups Indiana 192

Perficient

SEPTEMBER 15, 2020

Savvy healthcare innovators leverage the power of consumerization by first observing what works in domains outside of their own, and then adapting those successes to address their own challenges. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

Bank Innovation

JUNE 28, 2019

Their pitch to retailers is their resources, data and brand recognition. As checkout loan startups like Affirm, Klarna and Bread garner funding and grow relationships with retailers, banks are putting up a formidable line of defense. Over the past two years, Providence, R.I.-based

Strategy 186

Strategy Lending Resources Retail 186

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The These shoppers also want to support brands that are making a difference — or a brand that has more than just a product. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

The Financial Brand

NOVEMBER 16, 2022

This article Innovation Challenge: Day 2 Takeaways from The Financial Brand Forum appeared first on The Financial Brand. Most banking leaders find innovation an ongoing struggle. Those at The Forum 2022 heard ideas from some of the leading innovation experts.

Branding 27

Branding Innovation Banking Trends Trends 27

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

PYMNTS

NOVEMBER 20, 2020

The group was in agreement that while the rise in brands embracing direct-to-consumer (D2C) channels has gained substantial momentum, there is still much to be learned about a practice that is still very much evolving. said properly managing D2C data and understanding your customers was fundamental to a successful online strategy.

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