Image Works Direct

MARCH 22, 2023

Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and connecting them with your brand.

Marketing Strategies 36

Marketing Strategies Strategy Branding Online 36

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. “It must be more than points or the cash discount,” she said. “It Do Good, Stand Out.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass. Terms of the deal were not disclosed.

Analytics 100

Analytics Marketing Strategies Branding US 100

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. They are highly informed and value the advice of friends. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions. The big questions is what’s next?

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Supershoppers live up to their name as the holiday season progresses.

Retail 100

Retail Google User Experience Mobile 100

Digital Growth Institute

MAY 12, 2023

This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

social media 15

social media Marketing Strategies Strategy Branding 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

Perficient

DECEMBER 8, 2020

First, a little more background information. YouTube and Google use this information to understand which queries your video fits. It turns out that there are certain classes of queries commonly have one or more videos on the first page of Google results, including: Informational videos. Entice the user to start watching.

Video 520

Video Google Study Examples 520

PYMNTS

MARCH 1, 2017

“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.

Marketing 100

Marketing Data Innovation Retail 100

Cisco

MAY 25, 2021

At the same time, the company can send health and well being messages to the system, as well as key information which is valuable to allow for a safe return to the office. No matter where the users are, the company can send alerts or well-being information to the screens of all Cisco systems, ensuring constant visibility.

Strategy 71

Strategy Mobile Study System 71

Social Assurance

JANUARY 21, 2022

What many don’t realize is that items like these, and more, are continuously listening and gathering information. Whether it’s personally identifiable information, location, or shopping habits, data is generated and collected each and every day and in numerous ways. This means that businesses are hungry for information.

Data 31

Data Marketing Branding Examples 31

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Clients are left confused and needing more information about more products.

Payments 150

Payments Customer Experience Survey Capital 150

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

PYMNTS

MARCH 17, 2016

After all, the notion of a major brand designing and offering clothing that is not dedicated to be worn by men or women exclusively — but rather by either gender — is as humanistic and inclusive as it is fashion-forward, if not more so.

social media 100

social media Branding Retail Marketing 100

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

The Financial Brand

SEPTEMBER 27, 2021

Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic. The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Banking Trends Analysis Trends 37

PYMNTS

MAY 14, 2018

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. Going mainstream as a payment method would require an established technical standard and wide consensus among players in the field, Darbi said.

Retail 103

Retail Mobile Marketing Strategies Payments 103

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 42

Digital Banking Data Customer Experience Branding 42

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer. Read our blog for more information!

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 31

Marketing Automation Tools Marketing Banking Trends 31

Social Assurance

DECEMBER 4, 2020

This year’s report also takes an additional look at how brands regrouped on their marketing strategies and began preparing for next year. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below. Download Our Marketing and Compliance Report. Upcoming Webinar.

Compliance 15

Compliance Marketing Report social media 15

ForwardBanker

NOVEMBER 21, 2017

Consumers have access to volumes of information, any time anywhere. With a strong brand and good content. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. How does a financial institution compete and differentiate itself from its competition?

Marketing 49

Marketing Branding social media Marketing Strategies 49

The Financial Brand

SEPTEMBER 27, 2021

Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic. The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 29

Marketing Banking Trends Analysis Trends 29

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. They provide the information to the lenders in the format preferred. MuniRisk solves information fragmentation for municipal market participants. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami. Sales – 84%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

The Financial Brand

OCTOBER 11, 2020

As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess. The post How Data Will Help You Retain Deposits in the Post-COVID World appeared first on The Financial Brand.

Data 26

Data Analytics Branding Marketing Strategies 26

PYMNTS

AUGUST 9, 2019

The tension between Amazon-owned PillPack and CVS-owned Surescripts has been rising for a while now — ever since Surescripts informed PillPack it would no longer be able to obtain prescription data through a third-party source, ReMyHealth. Choppy Sailing Of The Week: More PillPack Pus hback And FedEx Says Good-Bye .

Strategy 144

Strategy San Francisco Policies Data 144

PYMNTS

NOVEMBER 1, 2017

Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. So why would a provider want its information listed on the platform? Listen to the full conversation in this week’s podcast. DiBenedetto says there’s one simple answer: good customers.

Online 110

Online Comparison Examples Marketing Strategies 110

Social Assurance

JANUARY 12, 2021

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. Recent actions make this topic timely.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15