PYMNTS

FEBRUARY 3, 2020

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” ” In an industry that’s as commoditized as banking, products, services, and experiences are comparable, if not identical, to the competitor across the street. What is a brand?

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

OCTOBER 10, 2019

PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. It has yet to be seen, however, if PUMA can monetize such a new phenomenon, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

Trends 101

Trends Capital Marketing Strategies Branding 101

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass. Moviefone has more than 6 million monthly unique visitors.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. We look at the industry and it’s a bit arthritic,” Markesbery said. This brand exercise allows us to express that.”. How we talk about the brand and technology all come to life through this website.”.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

NOVEMBER 13, 2020

Given that 90 percent of new car purchases and half of used car purchases are financed, it’s no surprise that the lifestyle changes and digital shift brought on by the pandemic have disrupted auto loans, that age-old corner of the vehicle industry. However, the industry hasn’t made it through the pandemic unscathed.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. We were planning to spend our summer, like, boots on the ground, and getting as much as they say in the industry ‘liquid to lips’ as possible,” Gray said.

Los Angeles 204

Los Angeles New York social media Retail 204

The Financial Brand

JUNE 2, 2019

As marijuana legalization spreads, more financial institutions weigh joining the handful of their peers already banking the cannabis industry. The post Is the Banking Industry Going to Pot? appeared first on The Financial Brand.

Industry 27

Industry Branding Marketing Strategies Marketing 27

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

Long Lasting Ideas

MAY 17, 2018

Over the last few years, news coverage of the banking industry has not been warm and fuzzy –e.g. And while politicians have made it popular in their circle to howl “fake news” when something hits print, broadcast, or online media that’s unflattering, some of journalism’s tried and true practices can help banks craft their brand.

Marketing 40

Marketing Report Marketing Strategies Strategy 40

The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

Millennials 28

Millennials Industry Branding Marketing 28

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

The Financial Brand

NOVEMBER 28, 2018

The post Banking Industry Must Move from Strategic Planning to Action appeared first on The Financial Brand. Strategic planning efforts at most financial institutions lack one thing. a commitment to change that can generate the results desired.

Industry 29

Industry Branding Marketing Strategies Leadership 29

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics has found one anomaly that may turn all of this around on its head and bring the retail industry back to more traditional outreach efforts.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

APRIL 20, 2018

In a press release, HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass. Moviefone has more than 6 million monthly unique visitors.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

The Financial Brand

JULY 1, 2018

The Guide to Financial Marketing provides the strategies, tactics and channel utilization shifts needed to succeed today and in the future. The post Banking Industry Not Prepared For New Era Of Marketing appeared first on The Financial Brand.

Industry 29

Industry Marketing Strategy Branding 29

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it?

Industry 40

Industry Pennsylvania Marketing Mobile 40

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. Do you think the blogging industry will go away?’

Branding 169

Branding Washington Marketing Strategies Conference 169

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

Gonzobanker

OCTOBER 26, 2021

The banking industry is on pace to have a bang-out year of merger volume ($54 billion in deal value year-to-date). It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. And that brings us to the topic of mergers. Earning the Trust of the Stakeholders.

Leadership 97

Leadership Compliance Strategy Branding 97

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

DECEMBER 4, 2018

While the term 'Youthquake' is not new, it defines a turbulent time of change in banking and other industries caused by the Millennial generation. The post Millennials, The 4th Industrial Revolution, And Youthquake 4.0 appeared first on The Financial Brand.

Millennials 20

Millennials Industry Branding Marketing Strategies 20

Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

social media 15

social media Marketing Strategies Strategy Branding 15

William Mills

SEPTEMBER 24, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

Abrigo

NOVEMBER 30, 2015

A website designer and developer isn’t going to be well-versed in the industry to articulate the most appropriate messages throughout the website copy. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

The Financial Brand

JULY 10, 2018

The post 7 Essential Lessons For The Banking Industry From American Express appeared first on The Financial Brand. American Express has developed a strong digital engagement process that provides guidance for banking firms wanting to acquire, onboard and build loyalty.

Industry 23

Industry Branding Customer Experience Marketing Strategies 23

PYMNTS

OCTOBER 27, 2016

The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146

Lending Apple Study Online 146

William Mills

SEPTEMBER 11, 2017

While everyone knows Adobe, I suspect they are bigger in the financial industry than most people realize. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Is this something that only works when you are logged into their web site? finovate Tweets.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 11, 2021

Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 36

Banking Trends Analysis Branding National 36

CB Insights

OCTOBER 23, 2018

The consumer packaged goods (CPG) industry — including food & beverage, beauty, personal care, and home care — can no longer rely on traditional ways of doing business. See how high-momentum CPG startups are squeezing out industry leaders and how incumbents are striking back. Table of Contents: Challenges facing the CPG industry.

Branding 73

Branding Industry Retail Strategy 73

Social Assurance

NOVEMBER 19, 2021

Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. A good marketing budget starts with determining where your financial brand wants to go.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29